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Traci is an experienced executive with deep experience in leading programs focused on artificial intelligence, advanced analytics and emerging technologies.
She is responsible for leading data and analytics teams in the Americas across Consulting; focused on building innovative approaches and platforms to enable digital transformation journeys.
How Traci is building a better working world
Traci teams with leaders and executives to build sustainable data, analytics, and artificial intelligence capabilities, focusing on moving beyond experimentation and prototyping.
Traci helps organizations build processes, teams and technology that follow modern delivery approaches for production scale analytics and AI and product centered data strategies with a relentless focus on generating tangible business benefits. Her clients and teams strive to identify the most pressing use cases and align data and analytics to drive measurable value.
She has deep experience helping clients define their data and analytics strategies, drive insights from unstructured data and designing and implementing conversational AI programs.
Traci’s latest thinking
5 ways consumer data can work harder for your business and customers
Boost customer loyalty with AI-driven personalization. Balance data privacy and personalization through cross-functional collaboration for optimal results.
28 Feb 2025
Traci Gusher
7 steps to leveraging your data effectively in the AI era
Unlock the potential value of AI in your business by prioritizing data quality, investing in talent, and thinking big.
24 Feb 2025
Traci Gusher
How to maximize your AI investments now and in the future
Enhance AI capabilities with data infrastructure, ethical governance, and strategic talent management to drive enterprise success.
10 Feb 2025
Traci Gusher
Six pillars for AI success: how the C-suite can drive results
Competitive advantage rests on these capabilities and functions. But overlooking just one creates an unstable foundation. Learn how to evolve quickly.
22 Aug 2024
Traci Gusher
Execs double down on AI: explore 5 AI adoption strategies for success
US execs double down on AI investments, signaling that AI is pioneering the business future. Discover our five key strategies for enterprise AI adoption.
15 Jul 2024
Dan Diasio
3 steps to predict new TMT customer patterns beyond the numbers
Adapt your consumer data in the marketplace to improve customer experience and drive innovation
24 Apr 2024
Traci Gusher
Why AI and machine learning are cybersecurity problems — and solutions
Hackers are using AI and ML to accelerate threats and exploit vulnerabilities. But you can use them to your advantage. Learn more.
30 Jan 2024
Traci Gusher
How an industry newcomer is helping decarbonize the refining industry
An EY team helped a private company make their make CCS commercialization plans a reality. Learn how in this case study.
15 Dec 2023
Greg Matlock
Video: How to navigate generative AI use at work
Watch now. Why businesses need to embrace the challenges of generative AI and ChatGPT.
23 Jun 2023
Traci Gusher
How strong data management becomes a real game-changer
For one video game company, a data-driven culture meant gigs of innovation. Learn more.
12 Apr 2023
Faisal Alam
The CIO Imperative: Is your technology moving fast enough to realize your ambitions?
Data centricity can be an insight engine that unlocks operational, customer and market data value, according to EY’s 2022 Tech Horizon survey. Read more
22 Apr 2022
Jim Little
How companies are investing in data and analytics
Watch Traci Gusher discuss how companies have made strides within data and analytics throughout the pandemic and what CIOs need to focus on.
21 Mar 2022
Traci Gusher