EY is working with Velon, a consortium of world tour, professional cycling teams, to transform the commercial model of the sport with digital, data and technology. Through DoubleShift, people around the world can access exclusive professional cycling insights. In addition, DoubleShift talks business with perspectives from "inside the sport" on topics such as resilience, sustainability, creating long-term value and inclusive growth.
On the final Giro weekend, we look at:
- The race so far
- The people who have shaped the race
- The data and AI racers use to perform at their best