5 minute read 8 Aug 2024
How manufacturing can unlock the real power of AI

How manufacturing can unlock the real power of AI

By Carol Murphy

EY Ireland Partner, Head of Markets

IT strategy and transformation adviser. Effective programme and project management skills.

5 minute read 8 Aug 2024

Manufacturers could adopt both short-term and long-term measures to facilitate AI readiness by identifying opportunities for pilot projects.

In brief
  • Manufacturers could optimise resource allocation and prioritise initiatives by determining scenarios for possible AI impacts and advantages.
  • Focus on point solutions could hinder deployment of AI by the manufacturing industry.
  • Growing presence of AI will necessitate reskilling of workforce to achieve proficiency in its usage and to amplify competencies in the GenAI era.

The manufacturing industry, led by operational technology (OT) systems, has pivoted towards a deeper IT/OT convergence as the sector looks to boost production and reimagines factory automation, order management, supply chain management etc. The emergence of advanced AI / generative AI (GenAI) is expected to give rise to a manufacturing renaissance, enabling new capabilities and elevating previous uses of AI.

According to EY’s CEO Outlook Pulse – January 2024, around 45% of advanced manufacturing CEOs surveyed believe artificial intelligence (AI) is a force for good that can have a positive impact on business efficiency and innovation.

It’s imperative to cultivate a culture of responsible AI, calibrating regulatory compliance with technological insights. Accountability and transparency are key: manufacturers must audit AI systems for biases, ensure ongoing performance checks, and validate methodologies. Organisations should also proactively manage AI risks by creating an ethical usage roadmap and engaging with AI safety experts.

Navigating challenges

There’s an imperative for manufacturers to move fast with AI but the technology is yet to be deployed at scale due to challenges in integrating it seamlessly into business models and other uncertainties. Concerns range from performance issues and return on investment, data security and protection, to optimising supply chains.

Point solutions may be disjointed unless there’s a strategic orchestration of AI initiatives. There is, of course, uncertainty around cost implications of deploying AI and the fear of failure.

The other area of concern is access to talent due to high cross-sector demand. There’s uncertainty around skills to target, their timing, and likely operational impact of that. There is a need for manufacturing organisations to align talent with skills of the future.

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As manufacturers increasingly focus on the entire value chain and not just the production process, deployment of AI in supply chain planning is a key concern. According to EY CEO Outlook Survey 2023, 29% of advanced manufacturing CEOs consider adapting supply chains for better resiliency as one of the most important strategic actions. However, 32% said they have delayed their supply chain plans amidst the changing geopolitical landscape.


Lack of support and commitment from C-suite can hinder AI planning, investment, and implementation in the manufacturing industry.

Advanced manufacturing CEOs believe technology and digital disruption, including cyber risk, pose the greatest risk to business performance over the next 12 months¹.

Strategic roadmap to embed AI

As manufacturers devise solutions to overcome the challenges to AI deployment and reimagine their strategy for the future, they need to differentiate between how to “act now” versus “evolve later.”

The “act now” suggestions demand little investment, cause minimal disturbance, are modular in nature, and could yield noticeable outcomes promptly. As these victories accumulate and gain traction, they build towards the “evolve later” recommendations. These forward-thinking suggestions require a top-down strategy and a comprehensive capital distribution plan to foster a continuous cycle for the growth of AI initiatives.

The proliferation of business-driven point solutions is likely to increase, necessitating the standardisation and compatibility of OT data.

Here are the five steps manufacturers can take to be AI ready:

Step 1: Establish an ‘AI value realisation office’ and evolve into a control tower

As manufacturing organisations start with the “act now” mindset, they can set up an AI value realisation office with a focused scope and C-suite accountability to test and learn. That then can “evolve” into a “control tower,” i.e., a C-suite business unit that is tasked with steering cross-organisational initiatives and the AI strategy.

What this means really is manufacturers need to form a unit that streamlines experimentation and resources around AI and ties it to business outcomes. The value realisation office shapes governance and coordinates knowledge sharing, but its primary goal would be to realise benefits, optimise resources, conduct projects, and risk management exercises. The value realisation office can start with a smaller scope but can then extract maximum value from AI initiatives across the enterprise. The control tower would have the potential to manage re-skilling needs, data infrastructure upgrades and ecosystem strategies.

Step 2: Explore future scenarios to align the approach to AI

To devise targeted initiatives in line with the overall AI vision, manufacturers could start with a future-back approach. This would involve assessing the potential influence of AI on the business and the industry. Future scenarios should account for regulatory, macroeconomic, supply chain, and resource limitations, and should connect AI actions with business value.

Manufacturers could optimise resource allocation and prioritise initiatives more effectively by determining scenarios for possible AI impacts and advantages.

Step 3: Develop a workforce reskilling plan

The growing presence of AI will necessitate reskilling of workforce - both to achieve proficiency in its usage and to amplify competencies that will gain significance in the GenAI era.

Manufacturers can “act now” by driving skills evaluation initiatives to identify re-skilling needs. They could begin with an analysis of tasks likely to be handled by AI and the necessary competencies for workers in areas where GenAI's impact is less studied. They can then “evolve” by formulating and executing a re-skilling strategy.

It is imperative for manufacturers to cultivate a culture of perpetual learning to accommodate ever-evolving skill requirements. They could maintain the engagement of talented workers and lure new talent possessing sought-after skills by creating innovative hubs.

Step 4: Create a data architecture assessment and upgrade roadmap

Performing an evaluation of their data architecture and then implementing a data strategy with upgrades based on ROI, impact, and feasibility could help manufacturers navigate the journey from “act now” to “evolve later.”

To implement GenAI / advanced AI throughout the workforce, large language models (LLMs) need to be trained on standard operating procedures and best practices, thereby creating a “knowledge graph” for the organisation. However, a significant amount of this information typically exists solely in the minds of employees and is often neither formally codified nor digitised.

The data architecture needs to be appraised to determine process design, data quality and security, and dependencies. Thereafter, suitable benchmarks could be put in place to create a performance baseline and to bolster future AI business cases. And once the infrastructure is mapped, manufacturers would need a strategy to gather, save, and administer the data necessary for AI applications. This could help with demand forecasting, financial forecasting, and manufacturing risk to improve business efficiency.

Step 5: Develop AI ecosystem partnerships

Manufacturers are used to handling intricate supply chain partner ecosystems. It’s, therefore, important to set performance standards, manage partnership costs, and vet partners.

To “act now,” manufacturers need to chart AI ecosystems and associated capabilities and commence pilot programmes. And then as they “evolve,” they can employ key evaluation metrics to foster a compact yet robust network of AI partners.

To gain experience in AI projects, a good step forward is to form initial partnerships with multiple entities and create opportunities for small pilots. As the AI partner ecosystem matures, it’s crucial to define key metrics for assessing ecosystem relationships. This would help in selecting and nurturing relationships with high-priority partners while decisively eliminating redundant partners.

Summary

Manufacturers need to embed AI into their operations to tap into its transformative capabilities. The implementation of AI will bring along intricate challenges no doubt, particularly with regards to supply chain, strategy, IT, and human resources. However, the five-step approach can steer organisations towards AI deployments that are strategically synched, operationally meaningful, and commercially profitable.

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About this article

By Carol Murphy

EY Ireland Partner, Head of Markets

IT strategy and transformation adviser. Effective programme and project management skills.