A customer-centric approach must be at the core of strategy and execution.

Alex Hay

Associate Partner, Business Consulting, Ernst & Young LLP

Data-driven leader with experience in helping organisations transform. A proud Aussie living in the Cotswolds. Passionate about Formula 1. Enjoys snowboarding and walking his golden retriever, Aoife.

Alex is a highly experienced leader with over a decade focused on customer, sales and marketing transformation.

He has led large-scale transformation projects for clients in over 70 countries across US, Europe and Asia-Pacific to unlock new growth and capability.

Alex is passionate about helping clients to understand their drivers of performance to transform their organisation. He has experience across financial services, health sciences and telecommunications.

Alex graduated with a Bachelor’s in Commerce and a Bachelor’s in Law from Macquarie University, Sydney, Australia. Alex is a highly experienced leader, spending over a decade focused on customer, sales and marketing transformation.

How Alex is building a better working world

I have helped organisations understand their customers and take a data-driven approach to transformation, moving from being product-led to customer-led. I have helped my clients advocate for, and truly deliver, value to their customers.

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