EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Our latest thinking
Three ways to stay connected to the increasingly independent consumer
Consumer products companies and retailers must address the consumers’ new strategic choices on how and where they spend. Learn more.
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
How 2024 will be the year of the UK consumer revival
Consumer confidence stabilises as treats and experiences see increased demand, but affordability remains key. Discover more.
How GenAI changes the way CPG and retail operate — and consumers too
As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.
Do you need a new digital path to reach the new digital customer?
Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
EY Future Consumer Index: when talk turns into action, be set for change
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
How will the metaverse change our behavior as it reshapes experiences?
The potential impacts of the metaverse on human behavior are yet unknown, but behavioral economics can help us explore the possibilities. Find out more.
How a beverage company added refreshment to its supply chain
A lack of global integration led to wasted time, effort and money in drink production and warehousing. Thinking big produced big savings.
Is your operating model trailblazing or trail-gazing?
Consumer products leaders know they must transform their operating models. But are they transforming for today or tomorrow? Find out more.
How the cost-of-living crisis will impact Christmas 2022 spending
Consumer worries about their finances has hit confidence and spending hard, with many consumers cutting back this Christmas.
Case studies
How GenAI is empowering talent at a PE-backed consumer brand
By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
How EY can help
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EY-Parthenon teams can help your business identify and implement consumer strategies relevant now as well as in the future. Find out more.
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EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
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EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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