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How to activate and embed purpose-led practices
Best practice for getting on the right track
A critical aspect to ensuring successful purpose-led transformation is identifying an organisational purpose that inspires, is practical and authentic. Getting this first step right is pivotal in realising purpose-led ambitions and enacting real change. Below are two key principles that will help an organisation get its purpose on the right track:
- The purpose statement should be co-created – leaders must consult their people in the creation and development of the organisation’s purpose, using diverse minds to craft an effective purpose.
- Purpose must be coupled with strategy – having a business model and strategy that places purpose at the core will enable purpose-led action.
Best practice for staying on course
Ensuring sustained purpose-led activity is critical in enabling successful transformation. Below are four top tips on how to effectively implement purpose-led transformation across the business.
- Engage senior leaders and role model new habits in decision-making - consider how each function must be modified to enact positive purpose-led change, then ensure these changes are filtered through the organisation.
- Create personas to inform decision making – forming a purpose-led persona creates a tangible way to visualise the impact of the day-to-day decisions that are made.
- Establish how to measure and report purpose – integrate purpose-led metrics, such as environmental, social and governance (ESG) and long-term value reporting, into annual reports.
- Reward people for driving purpose-led transformation – clearly link purpose with how people and the leadership team are rewarded to demonstrate commitment.