EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
How EY can help
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Our Consulting approach to the adoption of AI and intelligent automation is human-centered, pragmatic, outcomes-focused and ethical.
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What are businesses doing?
According to the EY Trusted Metaverse Survey (PDF), most of the executives expressed limited to moderate interest in the metaverse, with 47% already investing or soon to be active in this emerging domain. Business leaders, particularly in real estate, hospitality, construction, automotive, transportation, financial services and advanced manufacturing, are cautiously optimistic about the potential opportunities it presents. In the ‘early-mover’ segment, 40% of businesses have already started recruiting specialists, 39% are forming strategic partnerships and 38% have assigned senior leadership to spearhead their metaverse efforts. Despite the enthusiasm, though, most executives believe that the metaverse is still years away from creating real market disruption, and challenges remain in harnessing its growth and encouraging users to adopt metaverse apps.