Since the 1980s, technological innovation has led to a marked increase in market concentration where a small number of large organizations capture a larger share of the profits and value added.
This has been especially apparent in the digital economy with the US high-tech digital sector dominated by a few big players, leaving little room for innovators to break in. GenAI has the potential to deepen the current divide between technological leaders and laggards.
Research from the Organisation for Economic Co-operation and Development (OECD)12 has shown that technology diffusion is a highly uneven process as the productivity gap between the most productive businesses — global frontier organizations — and the rest increased significantly during the 2000s. Between 2001 and 2009, labor productivity in OECD countries grew 35% among “frontier firms,” compared with only 5% for other businesses.13 This widening productivity gap has also been documented in more recent research14, showing that the gap between leading and laggard organizations has increased over time, with the greatest increase in the IT sector.
The risk is that the benefits from GenAI — including higher productivity levels and stronger profitability — could accrue to a handful of “superstar” businesses that have the resources to successfully deploy GenAI solutions and applications, and develop these capabilities via access to the vital building blocks of GenAI, including:
- Large and robust datasets: The data-intensive nature of GenAI means that companies will need to make significant investment in gathering, storing and processing data. This will likely hamper the ability of new players to enter the market and reinforce the dominance of large incumbent technology businesses that have access to the largest datasets.
- Computational power: GenAI systems typically require significant computational resources to run and train sophisticated AI models, including deep learning and natural language processing models. This requires a sizable investment in physical and digital infrastructure that only the largest organizations can afford.15
Skilled talent: Developing a GenAI model also requires a workforce with a particular and currently relatively scarce set of skills, leading front-runner businesses to impose and maintain non-compete clauses that prevent the free movement of talent across organizations and industries.