How universities can keep people at the center of digital transformation

Six ways to put humans at the center of your digital transformation

To combat a university’s structural and cultural resistance to transformation, leaders need to constantly support the people at the center of change. Based on our conversations with faculty and professional staff, here are some practical ideas for university leaders to strengthen the six success factors.

1.      Lead – adapt and nurture the necessary leadership skills

In traditional universities, institutional silos are entrenched and protectively guarded, meaning leaders hoping to achieve institution-wide transformation must lean in even more deliberately than in other sectors. Our recommendations to address this issue in HE includes that leaders must:

• Get all heads of faculties and departments ready to lead the change. Digital transformation is a whole of university endeavor. Not all staff or leaders will support transformation at the outset. They must all be brought into the fold. Even one dissenting or apathetic head of faculty can derail the transformation.
• Acquire digital fluency. Leaders don’t need to understand how the technology works, but they do need to know what it can and cannot do and be able to articulate its benefits. One focus group participant summed up a common complaint by saying, “Leadership seems to be jumping on the hype train with no real understanding of the tools.”
• Select the right team. Leaders must be prepared to choose people based on their skills, ability to learn and their willingness to embrace change. That includes being realistic about which faculty heads will be reliable champions of change.

2.      Inspire – create a vision that everyone can believe in

Digital transformation begins with leaders forming and communicating a clear vision – and articulating the path to achieve it. Our recommendations to get buy-in includes that leaders:

• Create a simple, bold and compelling vision. To inspire people, a vision should translate into a compelling, emotional “why” that faculty and professional staff can believe in and support.
• Show how the digital transformation touches people. The focus must always come back to how the digital future will benefit students, faculty and professional staff and thereby the viability of the institution itself.
• Let people have their say. Leaders must listen to people’s needs and concerns, involve them in decision-making and help them understand the complexities and conundrums the transformation must overcome and the trade-offs that must be made. Jason Oliver, Chief Digital Transformation Officer, University of Sussex, UK, has been through this process. He says, “It was important to co-create the strategy with the community ... to approach it from the point of view of … what benefits it would bring, rather than talking about the technology.” 

3.      Care – build a culture that embraces and encourages everyone’s opinion

Digital transformation is a disruptive and potentially taxing process. Leaders must go out of their way to provide emotional support for those in the thick of change. As well as acknowledging it’s going to be hard and talking openly about potential stumbling blocks, leaders should:

• Listen – Prioritize listening over telling and consider diverse points of view. Throughout the transformation, everyone involved — especially resisters — needs a safe space to express emotions (good and bad). Then that feedback must be taken into account. Otherwise, as one focus group participant put it, “It feels like even if the feedback is being collected sometimes it is not taken into consideration and does not really influence any outcomes.”
• Ask – Proactively create psychological safety by not just encouraging people with doubts and questions to speak up, but by directly calling them up. This is about leaders being interested and attuned to what’s happening in their institutions.
• Admit – When leaders admit they don’t have all the answers, others are more likely to offer their own thinking. One way to signal leaders’ openness to new ideas might be to invite a number of front-line staff onto the transformation leadership team.

4.      Empower – set clear responsibilities and be prepared for change

Allowing adaptation is essential because of the very distinct contexts in, for example, medicine, engineering or the humanities. Leaders should give people autonomy to come up with creative solutions, while keeping aligned with the broader digital transformation objectives. Our suggestions for making this work include that leaders:

• Introduce agile ways of working. Organize cross-departmental working groups into squads to support innovation and transformation objectives, each accountable and empowered to achieve their assigned elements of the larger plan. Squads work in short, iterative sprints, with incremental showcases, feedback loops and “go-lives.”
• Encourage experimentation within clear guardrails. Avoid hundreds of small, uncoordinated experiments across the university. A clear roadmap is essential to prioritize investment in not only the innovation pilots, but also the campus-wide implementation effort.
• Incentivize and reward innovation. Encouraging and recognizing innovation is key, as well as removing negative consequences for failed experiments. Incentives might include funding, competitions, prizes, public recognition, professional development opportunities or even new career paths.

5.      Build – use technology and capabilities to drive visible action

Digital transformation success depends on both investing in the right technologies to support the vision and training and supporting staff to use it effectively. Staff clearly need to be trained in digital skills but also supported to develop a positive digital mindset. In terms of the IT organization, this involves a shift in focus from “run” activities to “grow” and “transform” efforts. As Jason Cowie, CIO, Curtin University, Australia, put it, “You need a team who are not only capable, but also who have the right innovation mindset.” To help create this digital mindset, transformation leaders need to:

• Get technology into people’s hands quickly. This way, they can quickly see the benefits and provide early feedback on additional opportunities or barriers that can be addressed in subsequent iterations.
• Communicate deliberately and persistently about action and impact. Make sure everyone can see real impact quickly. When people see what’s possible, they are more likely to be inspired to get involved in gaining similar benefits in their part of the campus.
• Give people the time and space to learn. To achieve digital transformation at scale, all university staff need to be digitally mature and teaching faculty must learn new ways of teaching. Learning will likely need to be delivered at scale, via large events or online platforms. Make continuous learning an expectation of the role and allow time for it.