EY Trendbarometer Real Estate Investmentmarket 2025

Investors in Switzerland are focusing on residential real estate and increasingly relying on artificial intelligence


EY real-estate spotlight 2024 cover image

Authors: 
Daniel Zaugg, Erik Ganz 

Publication: 
14 January 2025

Language: 
German / French

Number of pages: 
43

Document type: 
Report

Findings from the report:

  • 93% of the surveyed investors still consider Switzerland an attractive or very attractive location for real estate investments in 2025.
  • 85% of respondents expect the attractiveness of real estate compared to alternative asset classes to increase again in 2025.
  • Residential real estate remains the most popular asset class. Around 74% of respondents state that they are strongly focusing their investments on residential real estate.
  • 37% of respondents actively use AI for processing image, speech, and audio data. Last year, it was only 6%.
  • As in the previous year, 97% of respondents see demographic development as the most important megatrend for the Swiss real estate market.

Please fill out the below form to download the full study (in German or French).

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