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What is your AI ambition?

Build confidence in AI

Leverage robust frameworks and governance that instill confidence and empower responsible transformation.

Create exponential value

Optimize performance, enrich customer and employee experiences, and unlock new sources of sustainable growth.

Augment people potential

Create a future where seamless people-AI collaboration achieves extraordinary outcomes.


The EY position paper presents three propositions:

  1. AI-generated content is shaping digital communication, but authenticity and creative originality are increasingly under pressure.
  2. The implementation of AI improves productivity, but AI content often lacks depth, nuance and genuine human perspectives.
  3. The future of AI implementation lies the collaboration between humans and AI to ensure quality, relevance and innovative approaches.

Our services

With EY.ai - a unifying platform, you get a partner that understands your business and industry, brings together a holistic ecosystem, and can seamlessly connect AI capabilities to help you drive AI-enabled business transformations.

Putting humans at the center

Drawing on experience across strategy, transformation, risk, assurance and tax with diverse perspectives and insights, we deliver solutions that put humans at the center of transformation.

Explore AI Insights

Connecting to a holistic ecosystem

From technology and business to academic pioneers, we connect into a diverse ecosystem helping ensure we can offer comprehensive AI insights and solutions.

Learn about AI Ecosystems

Embedding AI at speed and scale

Through EY Fabric, one of the largest technology platforms globally, we help ensure seamless integration of leading-edge AI capabilities into comprehensive solutions.

Discover AI Technology


3in3 - Change your perspective on...

Read our concise summaries – and see your own challenges through different eyes.

EY EU AI Act brochure

Download the PDF to get an overview of the EU AI Act and its impact on the markets.

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EU Artificial Intelligence Act


The world’s first comprehensive legal framework regulating artificial intelligence (AI) brings new obligations for organizations to strengthen trust.

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Explore our industry-leading AI insights

How a license to lead can transform human potential in an AI world

Learn more about the EY AI Sentiment Index Study and unlock key insights to lead in the AI era.

09 Apr 2025 Beatriz Sanz Sáiz +2

EY position paper on Artificial Intelligence (AI): AI-generated content in transition – between progress and fatigue

AI-generated content is shaping the digital space – an overview of the opportunities, challenges and the role of collaboration between humans and AI.

27 Feb 2025 Adrian Ott

Highlights from the 2024 EY European Financial Services AI Survey

2024 EY survey reveals 90% of EU finance firms adopt AI with plans to up GenAI spend, facing training, ethics, and regulatory challenges ahead.

18 Dec 2024 Roger Spichiger

Risks and benefits of generative AI in the financial sector

FINMA expects the financial industry to mitigate certain AI risks. Get EY’s recommendations across governance, reliability, transparency and non-discrimination.

16 Dec 2024 Darko Stefanoski +1

Collaborative Care: The Role of Patient Data in Advancing AI in Healthcare

How to unlock AI’s potential in healthcare with patient-owned data

29 Oct 2024 Martin Blanke

The evolving role of the Chief Financial Officer (CFO)

This episode of The Better Finance Podcast explores the challenges that are shaping the role of the CFO. Learn more.

22 Oct 2024 40m 31s

Responsible AI for the UN SDGs

Learn how responsible AI can advance progress towards the UN Sustainable Development Goals.

19 Aug 2024 Gillian Hinde

EY European AI Barometer 2024

Switzerland is leading the AI transformation as it unfolds in Europe across sectors and countries – but the journey is far from over.

08 Jul 2024 Adrian Ott +1

The EU’s AI Act – a road map

The European Union’s AI Act is set to become law soon. What does it mean for you and what steps do you need to take now?

24 May 2024 Felix Kraft +2

7 questions for actuaries in an AI-enhanced world

AI will reshape the actuarial profession, boosting capabilities and broadening activity scope.

06 Mar 2024 Florian Liebe

If AI investigates crime, who sets the rules?

AI is revolutionizing investigative work in the financial space. It, however, comes with legal questions and new challenges.

05 Mar 2024 Désirée Schreyer

How do you plan to create trust by design in artificial intelligence?

Organizations should consider fundamental attributes and ongoing assurance to meet their shared responsibility for trusted AI.

How AI will impact due diligence in M&A transactions

Explore how AI impacts due diligence in M&A transactions. Learn to leverage technology for smarter, more efficient investment strategies.

17 Jan 2024 Martin Baumgartner

How GenAI is reshaping Private Equity investment strategy

A balanced approach to investment strategy is needed to defend against GenAI disruption while also driving portfolio performance. Learn more.

16 Jan 2024 Bridget Walsh

How can AI unlock value for industrials?

Five initiatives are explored for AI deployment by industrial companies to unlock real value, now and in the future. Learn more.

12 Jan 2024 Alison Clark +2

How to navigate global trends in Artificial Intelligence regulation

Learn why the AI regulatory approach of eight global jurisdictions have a vital role to play in the development of rules for the use of AI.

12 Jan 2024 EY Global +1

Why Europe’s CEOs are confident but cautious, pushing AI and pausing ESG

The latest EY European CEO Outlook survey finds country variation in resilience, but solid AI strategy remains elusive for many. Read more.

09 Jan 2024 Julie Hood

How supply chains benefit from using generative AI

Early use cases of generative AI in supply chains prove its worth in delivering cost savings and a simplified user experience. Read more.

09 Jan 2024 Glenn Steinberg +1

Siddhi Mehta Interview

Siddhi Mehta, founder and CEO of Rhythm 108, talked to us about sustainability, craftmanship – and how her company combines heritage and innovation to take the Swiss chocolate tradition into the future.

08 Jan 2024 Frédéric Tissot

What happens when you audit with human insight and artificial intelligence?

Auditors must respond to shifts in business models and risk triggered by AI – and use this new technology to reimagine audits.

20 Dec 2023 Yana Töngi

    Recognized by industry leaders for our AI solutions and capabilities

    Artificial intelligence v2
    AI Excellence Award

    2023 Machine Learning & Intelligent Agent

    2023 Stevie awards grand winners
    2023 International Business Awards

    Gold Stevie for Artificial Intelligence/Machine Learning

    Microsoft ai partner v2
    2022 Global AI Partner of the year

    Microsoft Partner of the Year Awards

    2022 Ai techawards machine learning platforms
    Best in Machine Learning Platforms

    The 2022 AI Tech Awards

    Intelligent payroll v2
    EY Intelligent Payroll Chatbot

    2023 BI stratus Award in AI category

    Our approach to AI

    AI’s potential to create positive human impact will depend on a responsible, people-centered approach that focuses on creating value for all.

     

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    AI principles for EY

    EY is committed to responsible and ethical design, implementation and use of AI systems.

     

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    Actionable AI use cases

    Discover how AI technology can ignite innovation, unlock efficiencies and transform businesses across industries.

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    Navigate your AI journey

     

    Get in touch with us to learn more about EY.ai, a holistic approach to AI.


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