At crossroads of software-defined vehicles (SDV): How to take the right path in a hyper-accelerated ecosystem

The SDV space is at an inflection point - moving from a hyper-accelerated state of disorganized business, partnership, and technology activities to a powerful ecosystem with scalable and profitable business models. Established automakers and Tier 1 executives must strategically assess their operations, supply chains, and capabilities to capitalize on the opportunities ahead. Prompt action is essential for OEMs and suppliers to secure a leadership role in the evolving SDV landscape.


Four roads

Authors: 

Constantin M. Gall; Jan F. Sieper, Daniel Hodapp, Maike Nienaber

Publication: 

September 2023

Language: 

English

Number of pages: 

30

Document type: 

PDF

Key questions we will explore: 

  1. Even though our SW value pool forecaster predicts an overall market value of $118 billion and a CAGR of over +15% by 2030, some key value pools are 70% smaller than industry expectations in the medium to long term.
  2. Now is the time for automakers and Tier-1 executives to decide what activities to retain, accelerate, adjust or discontinue, and to foster reliable and efficient software supply chains and delivery models.
  3. To that end, the study provides an in-depth look at how the SDV ecosystem will evolve and what key capabilities will be required for automakers and suppliers to effectively realize the full value potential.

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