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Toronto, Canada
When you dive deep to understand end users, you can transform ordinary interactions into extraordinary experiences. As an Executive Creative Director who co-leads our EY Design Studio in Canada, Waleed enables clients to reimagine user experiences in tremendously compelling ways.
From Beirut and Jeddah to Dubai and Toronto: Waleed has honed his craft at the heart of leading design agencies all over the world. Graphic designer by trade, creative by nature, Waleed has built design departments, launched new disciplines and cultivated truly innovative programs that span in-store, online and out-of-home user experiences for top brands. Now, he leads a multidisciplinary team of thinkers, designers, analysts and innovators all relentlessly focused on helping EY clients understand users better, and design experiences that resonate best.
Waleed holds a Bachelor of Arts in Graphic Design from Notre Dame University – Louaize, as well as a Diploma in Film Editing and Special Effects from the Toronto Film School.
How Waleed is building a better working world
“There is a moment at the start of every project where the pieces start to click into place, and we begin to understand our client – and our client’s client – on a deeper level. That knowledge is powerful. It allows us to design digital experiences that speak to real people. It helps us cultivate dialogue, open up lines of conversation, and create new solutions and ways of interacting. I believe helps the world around us to work a little better, and look a little brighter. That’s why we do what we do.”
Quote
“Good design is fundamentally human. You cannot have one without the other.”