Perceptions of value are changing, and consumer expectations will only accelerate. Companies must find new ways to define and measure the value they deliver, otherwise they risk irrelevance.

Jon Copestake

EY Global Consumer Senior Analyst

Consumer Futurist. Comic collector. WW1 poetry fan. Semi-retired marathon runner. Husband. Father.

Jon is a Senior Consumer Analyst specializing in exploring trends for programs such as FutureConsumer.Now, The Future Consumer Index and The Future of Retail. He provides insights to help inform the strategies of consumer products and retail companies.

Before joining EY, Jon spent 18 years as a chief retail and consumer analyst at a leading B2B publisher.

He has been widely quoted by the media and often speaks at trade events. He also wrote about the consumer industry outlook in “The world to 2050” a book tracking long term global megatrends.

How Jon is building a better working world

“I believe in looking forward not backwards, to see how things can be changed rather than how they have changed.

In my previous role, I helped to measure and improve the “liveability” and affordability of cities. Now at EY, the work I do helps clients unlock long term value and deliver a positive impact on both people and the planet. To me these will be critical to building a better working world as we cannot improve a world that we cannot live in.”

Jon's latest thinking

Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?

Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.

05 Dec 2024 Malin Andrée +1

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan +1

EY Future Consumer Index

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023 Kristina Rogers

Highlights from World Retail Congress 2023

In this episode the panel discuss the highlights and takeaways from World Retail Congress 2023 in Barcelona. Learn more.

20 Jun 2023 15m 8s

What will the metaverse bring to the future of retail?

We discuss the potential of the metaverse for retailers and what it could mean for the shopping experience. Listen now.

24 May 2023 17m 47s

Transforming retail and consumer products podcast series

Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.

16 Jan 2023

What experiences do london retailers have in store for shoppers

In this episode of the Transforming retail podcast, panelists share their experiences from store tours around different locations in London. Listen now.

17 Dec 2022 19m 25s
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