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Dina supports the Canadian Public Relations team at EY. She provides strategic guidance to leaders on earned communication and media tactics — and helps execute to build a reputable and leading brand across various stakeholders and channels. Although her focus is national in scope, Dina pays extra attention to topics including advisory, consumer, digital, energy and growth.
Since joining EY in 2019, Dina has built experience creating external communications strategies and materials for all channels, while leveraging social media platforms to share key messages and elevate brand reputations. She works hand-in-hand with our Canadian spokespeople, enabling them to share thoughtful perspectives on market developments, sector trends, and regulatory changes.
Dina holds a post-graduate diploma in Public Relations, and a Bachelor of Arts – Social Sciences, from the University of Western Ontario.
How Dina is building a better working world
“At EY, we’re not just part of a dialogue. We’re helping to shape it. Sharing our perspectives and knowledge engages us in market conversations that push all of us to find better solutions for today’s challenges. That’s a powerful contribution to the working world.”
Our latest thinking
EY acquires Nuvalence, expanding digital engineering and GenAI capabilities
Nuvalence, a technology consultancy firm, has joined EY to accelerate the delivery of platform engineering, product development and generative AI (GenAI) platform-enabled services to organizations across industries and sectors.
29 Apr 2024
Dina Elshurafa
EY spokespeople available for insights and commentary at Canadian Fintech Summit
EY Canada is thrilled to be sponsoring the Canadian Fintech Summit in their goal of uniting the people and companies redefining the global financial services industry.
25 Mar 2024
Dina Elshurafa
EY today announces the launch of the EY Climate Stress Testing and Scenario Analysis solution, running on Microsoft Azure, which aims to help safeguard Canada's financial sector against the impacts of climate change.
14 Feb 2024
Dina Elshurafa
Six Canadians selected for EY Entrepreneurial Winning Women™
The program announces its trailblazing North America Class of 2023.
14 Sep 2023
Dina Elshurafa
The 2023 EY Global Wealth Research Report finds that Canadian investors are nearly twice as likely as their global counterparts to switch wealth management providers over the next three years – that number doubles if their existing advisors don’t share the same values.
06 Jul 2023
Dina Elshurafa
Canadians will turn away from brands and adopt new tech to improve affordability, finds EY survey
The EY Future Consumer Index Survey reveals that almost half of Canadian consumers are turning away from brands in search of affordability, while a further 58% are taking action to reduce spending in many areas of their lives deemed non-essential.
22 Jun 2023
Dina Elshurafa
The 2023 EY Open Banking Study conducted in collaboration with Symcor, reveals that Canadians are now three times more willing to share data with financial service providers that they have an existing relationship with — compared to 2020 – and this willingness grows as age increases.
23 May 2023
Dina Elshurafa
Majority of Canadian insurers are focused on ESG and technology modernization, finds EY survey
The 2023 EY Global Insurance Outlook reveals that insurers plan to prioritize digital transformation and refresh their approach to recruitment in the year ahead to remain competitive and keep pace with growing consumer demands around digital experiences.
08 May 2023
Dina Elshurafa
Mental Health Week: 90% of Canadian employees believe empathy is crucial to wellbeing
The EY Empathy in Business Survey finds that 38% of Canadian employees feel their personal needs and wellbeing aren’t being prioritized at work, and a further 31% say their company doesn’t focus on fostering a sense of belonging.
02 May 2023
Dina Elshurafa
58% of cannabis companies didn’t meet board expectations in 2022, finds EY survey
The EY Global Cannabis CEO Survey reveals that over half of cannabis companies underperformed relative to their board’s expectations in 2022, given the lasting impact of externals forces such as intense competition, price and margin pressures and complex regulations.
17 Apr 2023
Dina Elshurafa