Consumers and small businesses deserve to get the support they need to optimize their finances. This includes getting the right tools and being able to trust their financial services provider.

Anita Kimber

EY United Kingdom Digital and Innovation Partner

Digital and innovation leader. Open banking champion. Passionate about facilitating better customer experiences through innovation and creativity. Dedicated to building a better working world.

Anita leads the digital and innovation agenda in EY member firms for the UK Financial Services Advisory practices.

She has a global track record of success and has worked with CEOs, COOs and CIOs of major banks and insurers across UK, Australia, Asia-Pacific, Europe and the US. In each case, she has helped execute their business strategies of end-to-end digitization, cost reduction, market differentiation and growth.

Anita is proud to have recently served in the industry, facilitating open banking and innovation for one of UK’s larger financial institutions.

Prior to her return to the UK, Anita led the Financial Services consulting team in EY Asia-Pacific, driving business model optimization through digital transformation and FinTech collaboration.

Anita earned her postgraduate qualification in Strategy and Innovation at Oxford University’s Said Business School.

How Anita is building a better working world

“I help financial services providers take advantage of new developments in infrastructure and technology to deliver the best products and services to consumers and small businesses. In serving EY clients we are also ultimately serving their customers too.”

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