2. Experiment with platform ecosystems to disrupt the market
Enterprises meet, compete and deliver services over globally connected cloud platforms, turning the cloud into one giant marketplace, where all the ingredients for new solution development are readily available. Instead of a linear process, innovation in cloud platforms is a process where several partners cooperate simultaneously. By thinking bigger, collaborating with third parties, organizing around common goals, and leveraging technologies like blockchain, Web3 and the metaverse, innovation partners can multiply the speed and the reach of innovation outcomes. Technology companies should explore these opportunities, reach out to allies, research institutes and competitors, and partner to disrupt existing business models, even if it puts them in competition with their own legacy business.
3. Double down on localization, even if it comes at a cost
To address the structural risks from geopolitical conflicts and natural disasters on the supply chain, last year’s efforts to build redundancies into the supply chain will not be sufficient. A major makeover is required, as the sector needs to spread its industrial footprint across multiple geographies. A recent EY survey found that 78% of technology executives are looking at decoupling their supply chain, including nearshoring and reshoring. This requires large investments over the next few years that will inevitably lead to substantial cost increases. Companies cannot be deterred by these additional costs. They will be supported by regulation and sponsored by governments providing funding and tax breaks. They will also be rewarded by customers who are willing to pay a premium to reduce their dependency on geopolitically instable geographies.
4. Prioritize environmental sustainability
While all aspects of environmental, social and governance (ESG) are important on the corporate agenda, EY professionals think that next year the tech sector will be impacted most by environmental sustainability. Tech and non-tech companies have to comply with incoming regulation on disclosure around emissions and climate change risks and steer clear of emission-related taxation penalties. For reporting purposes, the entire supply chain will be relevant to include scope 3 emissions from all suppliers. For tech vendors, this means that running data centers on renewable energy or lowering the environmental footprint of their hardware will lead to a competitive advantage because this lowers emissions across the entire supply chain. In addition, with current energy prices and a fight over earth’s rare metals and minerals, the return on investments in energy efficiency, carbon reduction and recycling efforts is high.
5. Introduce pay as you go to attract complementary revenue streams
Technology companies should explore consumption-based business models. Recent EY research found that over 90% of TMT companies already generate a portion of their revenues from Anything-as-a-Service (XaaS) models, with subscriptions being the dominant form. Companies cited market trends, competitors and generating additional revenues as a reason for their transition. Customers want flexibility in how they pay, but some prefer the predictability of per-seat subscription payments, while others like the flexibility to scale up or down with usage-based payments. In the market, some of the challengers leverage usage-based pricing to displace slower moving incumbents. So, to attract new revenue streams and protect their market share against aggressive challengers, tech companies that have moved to subscriptions should ready themselves to adopt pay as you go business models as well.
6. Leverage analytics tools to optimize revenues
Tech companies have invested in analytics tools to increase visibility into the supply chain and pick up early warning signs to mitigate risks and prioritize expenses. But data analytics are not just useful to optimize processes in the supply chain, they can also be leveraged for revenue optimization. For technology companies, that is a very attractive proposition. They often have data-rich product offerings, and software products come at low marginal costs, making pricing a key variable to improve results. Analytics tools can be deployed to calculate outcomes of different strategies under different scenarios for inflation, geopolitical uncertainties and other risks. It will also help companies think through prices for a myriad of different business models.
7. Invest in edge ecosystem to improve operations and experiences
Tech companies should address the need to invest in distributed computing next year. As the Internet of Things (IoT) expands, enterprises need to process increasing amounts of data from, for example, contactless payments, robotic manufacturing, smart home sensors and self-driving vehicles. Transferring this data back and forth to large enterprise cloud platforms for processing is very costly and time consuming, when rapid real-time responses are needed. Enterprises need intelligence in their network at the level where the data is collected, locally, at the edge of the network. Edge computing reduces response times and changes operations at a local level. But it requires new IT architectures to ensure security and resilience of operations. Investing in the edge ecosystem will help streamline processes and improve customer experiences.
8. Cyber, cyber, cyber…ensure data protection
Like every year, investing in cybersecurity will be a top priority in 2023. The amount of data keeps growing; the size of company networks expands through edge computing and hybrid work; the number of bad actors increases due to geopolitical tensions; and fines for failing to protect data increase due to increased regulatory scrutiny. New technologies, such as quantum computing and blockchain, are changing the parameters of threats and security. Yet, while the risks of data breaches increase, technology companies keep building their business models on collecting, transferring and analyzing customer data. Data protection, including security, privacy and transparency, should be a key element of every customer proposition. Tech companies should engage with partners and vendors to pilot the latest tools and technologies to safeguard infrastructure security, product security and data protection.
9. Drive an agile talent strategy to match resources with company needs
The pandemic has firmly shaken up the market for tech talents. A few months ago, EY research found that 56% of employees in the sector considered leaving their job to look for higher pay, better wellbeing programs and further career opportunities. Today, the sector is not only dealing with talent shortages to fuel long-term growth but also with hiring freezes and layoff rounds in response to economic headwinds. This fine line between hiring and firing amplifies the need for agile talent departments that can balance a workforce across different activities within a company. To retain high performers, technology companies must redefine hybrid work experiences and address employee concerns. This includes adopting attractive packages that take into account rewards and wellbeing and redesigning career frameworks to enable internal mobility between different roles in the company.
