As Alberto Lopez-Valenzuela points out in his book, The Connecting Leader, in these times of hyper-transparency, and consumer and employee engagement and activism, companies must consider how they create value for stakeholders beyond shareholders. Essential concepts like environmental justice, health equity or just transitions are increasingly discussed as part of a broader business plan. But this value creation can be elusive and difficult to quantify.
The Canadian energy sector is on the cusp of a consumer-led, technology-enabled transition, pushing companies to rethink their energy mix to meet new stakeholder demands and pressures, including the use and storage of carbon. While the costs of energy transition and renewables are falling and government subsidies provide enhanced incentives, Canadian companies are still tight for cash — with existing liquidity challenges only being heightened by the impacts of COVID-19. The Canadian economy is also likely on the path towards a recession. We have an energy crisis and stubbornly high inflation, which the Bank of Canada is trying to cool with higher interest rates. In addition, geopolitical uncertainty is contributing to the slowing of the economy.
Despite these challenges, as Steve Varley, EY Global Vice Chair Sustainability, said, value-led sustainability is everybody’s business. Business can and should play a role alongside government, society and individuals to solve the most pressing issue of our time. And it helps organizations stand out from their competitors aiming to win in the sustainability space.
As companies look to shift to growth, they’ll have to be strategic about where to deploy capital. Whether through buy or build, the flexibility and value-based decision-making companies display in responding to today’s dynamic market conditions will determine their future strategic success.
CCUS is a vital component of the sustainability journey for any company in the future. The Government of Canada is undertaking measures to reduce methane emissions from Canada’s oil and gas sector by 40% to 45% by 2025, pushing companies to adjust their strategies. Remaining competitive will require the Canadian oil and gas sector to use CCUS to meet the 2030 emission-reduction targets.