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Co-authors: Sylvain Golsse | Global Trade Leader, EY Canada and Samantha Rizzi | Senior, Business Transformation, EY Canada
Learn how integrated technology can streamline global expansion, making it easier to achieve growth and enhance customer experiences.
In brief
- While global expansion comes with risks, it also offers the opportunity to supercharge your business and open the door to enormous opportunity.
- Underpinning global expansion with the right technology offers a materially positive impact for organizations.
- EY’s assessment found that organizations that use a natively integrated solution that includes a Merchant of Record (MoR) model like Shopify’s Managed Markets were more successful.
In a connected economy, cross-border sales represents one of the biggest levers for businesses to grow. Scaling smartly while maintaining outstanding customer experiences around the world can be challenging for large, established organizations and newly launched ventures alike. However, with the right choices, operating environment and technologies, those challenges can be alleviated — making it easier to achieve growth and customer experience goals. Organizations that take the time to fully assess strategic needs and ambitions against technology options find a native MoR solution better positions them for global growth compared to other options.
Through EY's report, Beyond borders: mastering global trade with integrated technology, we explored which technologies provide the greatest value for the investment. We focused on Shopify’s Managed Markets as an example because it was one of the few commerce platforms that has a natively integrated solution, giving it a unique and leading position in the market.
More and more, we’re seeing organizations win in the market when they take a unified approach to their channels. Customers expect a deep, personal experience no matter where or when they start or end their purchasing journey. Only a natively integrated solution can deliver this.
Warren Tomlin
EY-Shopify Global Alliance Leader, EY Canada
Read the EY report
Beyond Borders: mastering global trade
with integrated technology
Summary
This report aims to demystify the complexity of selling cross-border, outlines which factors to consider and shines a spotlight on the ways technology can help drive success. We explore the concept of cross-border sales growth using Shopify’s Managed Markets as an example of how organizations can extend their services and products globally in high-value ways.