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EY Göteborg, Sweden
Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He has over 20 years’ experience as a management consultant. Martin’s past work includes developing new business models, innovation, customer management, business transformation, strategy development, cost reduction and outsourcing projects.
Martin works primarily with automotive and industrial clients but also has extensive experience with telecom companies and public organizations.
Martin holds a Master of Science degree in International Management from the School of Business, Economics and Law at the University of Gothenburg.
How Martin is building a better working world
“I am building a better working world by working with clients, government and other stakeholders to create a sustainable future for mobility. I am also helping clients create their role in the future mobility ecosystem.”
Martin's latest thinking
How to retake the momentum in the EV transition
The EY Mobility Consumer Index shows a slowdown in EV sales. Learn how consumer attitudes, policy and innovation can drive the next wave of EV adoption.
09 Sept 2024
Ulrika Eklöf
Reframe your strategy: The great automotive value shift
As value is shifting toward new disruptive areas, the auto industry needs to quickly adapt and unlock the emerging revenue opportunities. Learn more.
17 Jun 2024
Martin Cardell
Human interaction remains essential in car buying
The dealership retains a crucial role for buyers of EVs and ICE cars. Learn four key themes that emerged from the latest EY Mobility Consumer Index. Read more.
19 Dec 2023
Randall Miller
Mapping consumer mindset: key to EV mass market appeal
Learn more on how mapping the evolving consumer mindset is key to EV mass market appeal in the latest EY Mobility Consumer Index report.
30 Jun 2023
Randall Miller
How electric vehicles are reshaping the car buying journey
The latest EY Mobility Consumer Index shows that digital auto retail is being driven by the rise of the electric vehicle. Learn more.
07 Nov 2022
Martin Cardell
Why consumers are charging toward electric vehicles
The top motivator in EV sales remains environmental concern, while penalties with ICE vehicles and EV incentives emerge.
23 May 2022
Martin Cardell