EY’s Catriona Campbell awarded MBE for services to technology and innovation

Catriona Campbell, EY’s UK & Ireland Chief Technology and Innovation leader, has been awarded an MBE in the new year’s honours list. Catriona, who has spent more than 20 years working in technology design, R&D and Artificial Intelligence (AI), was recognised for her services to technology and innovation.

Catriona has been a Partner at EY since 2018 and currently works with clients across the public and private sectors to help them harness the power of technology in their organisation. Catriona has led the development of EY’s AI services in the UK and has worked with clients, policymakers, and other industry leaders to explore the benefits of this new technology.

With a background in behavioural psychology and in Human-Computer Interaction (HCI), Catriona previously founded a London-based experience design firm. The company was acquired by EY in 2015 and is now known as EY-Seren.

Catriona has authored a book on Artificial Intelligence, called AI by Design, and is also Chair of the Scottish AI Alliance - a Ministerial appointment supporting the development and adoption of responsible AI in Scotland. She has also been recognised in the British Interactive Media Association (BIMA) Digital Hall of Fame as a result of her achievements in the sector.

Commenting on her MBE, Catriona said: “I’ve spent over 20 years working in the technology sector and have had the privilege of working with some fantastic colleagues, clients and their teams on the development and implementation of emerging technologies such as AI. To be awarded with an MBE in recognition of this work is a tremendous honour and one of the highlights of my career so far.”

Hywel Ball, EY’s UK Chair added: “Catriona has been a driving force in the development of EY’s technology services for clients, in areas such as AI, and has a wealth of experience in the sector. I am delighted that she has been recognised with this honour.”