Automotive retail transformation

Automotive retail is undergoing major change as automakers work to transform the customer experience, drive loyalty and boost market share.

Significant changes in the operating environment and within the auto retail ecosystem — such as the rise of new mobility concepts, shifting mobility preferences, digitization and regulations — are forcing automakers and dealerships to rethink their retail strategies.

 

Customers also are increasingly able to access desired information across channels easily. Automakers and dealerships should seize the opportunity to transform their retail models to deliver a rich brand experience through seamless integration across all customer-facing channels. Challenges such as how to shift from a product-driven to a customer-centric approach, and how to offer mobility services based on value propositions instead of ownership, should be addressed.

 

Use our insights to learn more about the transformation taking place and what opportunities may lie ahead.

Our latest thinking

Reframe your strategy: The great automotive value shift

As value is shifting toward new disruptive areas, the auto industry needs to quickly adapt and unlock the emerging revenue opportunities. Learn more.

17 Jun 2024 Martin Cardell + 3

What auto suppliers can learn from PE to drive their EV transition

Auto parts suppliers that have hesitated to adopt an EV strategy can learn from the bold decision-making culture of private equity firms. Learn more.

25 Jul 2023 Jon Slatkin + 3

Why decarbonization alone won’t make automotive companies sustainable

Long-term success for making automotive companies sustainable is about engaging positively with a wider ESG agenda. Read more.

09 Jun 2023 Andrea Weinberger + 1

How electric vehicles are reshaping the car buying journey

The latest EY Mobility Consumer Index shows that digital auto retail is being driven by the rise of the electric vehicle. Learn more.

07 Nov 2022 Martin Cardell + 2

How data is bringing transparency to the car customization process

EY helped one of the world’s leading luxury automotive companies overcome some of the industry’s most complex issues.

16 Dec 2020 Brian Moore + 2

The Unstoppables: Success stories of the world’s most inspiring entrepreneurs

The latest EY entrepreneurship documentary, “The Unstoppables 3,” features inspiring professional and personal entrepreneur success stories. Read more.

09 Apr 2024 Stasia Mitchell

    You are visiting EY uk (en)
    uk en