Press release
30 Oct 2023  | London, GB

EY launches ‘The Face of the Future,’ a creative marketing campaign that puts people at the center of AI to boost

Press contact

  • Blockbuster movie artificial intelligence (AI) technology used to create central campaign film
  • More than 200 EY people featured to illustrate that confidence in AI will come from helping to ensure humans are at the center of the transformation

The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign, EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides.

Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?

The asset was developed with leading AI visual and voice technology typically used in blockbuster movie productions. It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences across TV, out-of-home (OOH) advertising, digital, social media, and other EY properties.

Nicola Morini-Bianzino, EY Global Chief Technology Officer, says, “Building confidence in AI requires a holistic and people-centered approach. As global leaders, organizations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasizing this exact approach to AI-enabled business transformation. This campaign reflects the power of EY people, augmented and empowered by AI, in driving the change to build a better working world.”

Behind “The Face of the Future” 

To produce “The Face of the Future” the global organization enlisted more than 200 EY people from across the world. Each was photographed to create static images that were then animated against a moving face and speaking to a script using a proprietary AI model.

To highlight every individual’s facial architecture, a specially adapted one-shot StyleGAN was created. From there, a single professional voice recording was transformed using voice AI to develop an unlimited number of new voices that matched the film's moving faces precisely. This process yielded an asset that would previously have been near impossible to deliver and saved hundreds of filming and editing hours.

John Rudaizky, EY Global Brand & Experiences Leader, says, “The Face of the Future” is not only an extension of the EY long-standing commitment to AI innovation but underlines the organization’s belief that people must be augmented by technology, not in service of it. EY aspires to build a brand that is synonymous with leading on AI and this campaign will serve to show EY clients, people and communities alike how we are doing just that – by placing people at the center of AI to create exponential value.”

A collaborative approach to a multichannel program

EY collaborated with several agencies to produce and execute the content-rich integrated campaign, led by world-leading creative director Graham Fink of FinkDifferent, who conceived the creative direction in collaboration with Mark Goodwin of SquidInk. The campaign was a joint effort with Ogilvy UK and Hogarth Worldwide on content experience, Not Just Any (NJA) for production, The 5Gs for AI tech and EssenceMediacom for media planning. The EY.ai human-centric logo flowing with an animated 'i' was developed with the support of Brandpie.

The year-long campaign will seek to attain a global reach by kicking off with 30-second TV commercials on several global business channels, such as Bloomberg Television, Euronews, CNBC and through Connected TV. Animated ads will appear on OOH displays in business-focused environments at prominent airports across the world as well as at high-traffic locations aligned with prominent sporting, entertainment, business and lifestyle events. In addition, “The Face of the Future” will feature prominently across EY channels and online platforms through podcasts, digital, social videos and banners.

Fink says, “Our creative concept underscores the fundamental belief that AI must be people-centric. It highlights the human role in AI adoption, instilling confidence in our audience globally. It’s remarkable working on such an innovative campaign and being instrumental in driving home a message that continues to shape the future of how we experience and interact with AI.”

“The Face of the Future” campaign marks the next phase of the EY.ai journey following a US$1.4b investment by EY in AI. Several key initiatives and offerings, including EY.ai EYQ, the private and secure conversational AI assistant, along with AI training and online courses, are being rolled out to clients and EY people. The EY.ai Confidence Index, leveraging industry-leading practices for risk, governance, and data management, is also being offered widely to clients.

Visit ey.ai to learn more.  

-ends-

Notes to Editors

About EY

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About EY.ai

EY.ai is the unifying platform that brings together EY people, ecosystems and artificial intelligence (AI) to help drive business transformation through confident and responsible use of AI. It combines leading-edge AI capabilities, including the EY large language model, EYQ; is underpinned by the award-winning technology backbone, EY Fabric; and is supported by multi-disciplinary experience. All EY services and solutions, from Strategy and Transactions, Management Consulting, Assurance and Tax draw on this capability, enhanced by a holistic ecosystem spanning technology, business and academia.

EY.ai builds confidence, helps create exponential value and augments people's potential. To learn more, visit: ey.ai.

Related news

    Related news

    EY launches ‘The Face of the Future,’ a creative marketing campaign that puts people at the center of AI to boost confidence

    LONDON, 30 October 2023 – The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.”

    EY announces alliance with Reveal to offer clients AI-powered solutions to advance data discovery and compliance needs

    LONDON, 29 JANUARY 2024. The EY organization today announces a global alliance with Reveal Data Corporation, a global provider of leading artificial intelligence (AI)-powered eDiscovery – a review and investigations platform that helps clients better manage their data discovery needs using automation and deep analytics.

    EY and ServiceNow expand strategic alliance to provide solution for GenAI compliance, governance and risk management

    NEW YORK, 24 JANUARY 2024. The EY organization and ServiceNow (NYSE: NOW), leading digital workflow organizations making the world work better for everyone, have announced an expansion of their strategic alliance to provide solutions for generative artificial intelligence (GenAI) compliance, governance and risk management.

    EY and IBM launch artificial intelligence solution designed to help increase productivity and drive efficiencies within HR

    LONDON, October 10th 2023 - The EY organization and IBM (NYSE: IBM) today announced the launch of EY.ai Workforce, an innovative HR solution that helps enable organizations to integrate artificial intelligence (AI) into their key HR business processes.

    EY announces launch of artificial intelligence platform EY.ai following US$1.4b investment

    LONDON, 13 SEPTEMBER 2023 – The global EY organization (EY) today announces the launch of EY.ai, a unifying platform that brings together human capabilities and artificial intelligence (AI) to help clients transform their businesses through confident and responsible adoption of AI.

    CEOs forecast increase in revenues, profits and deal making in 2024, as business transformation moves up the agenda

    LONDON, 30 January 2024. CEOs are optimistic about their ability to drive revenue growth and profitability in 2024 despite global economic headwinds, according to the latest EY CEO Outlook Pulse survey.

    Asia-Pacific emerges as the top destination for expansion as CEOs look to generative AI to drive growth, gain competitive advantage

    HONG KONG, 24 NOVEMBER 2023. Asia-Pacific CEOs recognize the potential of artificial intelligence (AI), but most are encountering significant challenges in formulating and operationalizing related strategies, according to the latest EY CEO Outlook Pulse survey.

    Asia-Pacific CEOs eye AI and dealmaking, as fears of a severe recession fade

    HONG KONG, 6 September 2023. Asia-Pacific CEOs are embracing opportunities created by AI as part of their digital transformation strategies, but also remain wary of unknown, unintended consequences.

    EY launches EY OpsChain ESG, to provide a trusted platform for emissions and carbon credit traceability through tokenization

    London, 10 May 2023. The EY organization today announced the beta availability and use of EY OpsChain ESG on the EY Blockchain SaaS platform.

    Surge in as-a-service models set to generate strong revenue growth beyond tech sector

    LONDON, 26 OCTOBER 2022. Businesses’ readiness to adopt anything-as-a-service (XaaS) models has risen dramatically since the onset of the COVID-19 pandemic, with the technology sector leading the way and others gaining momentum.

    EY announces alliance with MoneyLion to help banks accelerate their digital transformation and extend financial services

    LONDON, 6 February 2024. The EY organization today announces an alliance between MoneyLion Inc. (NYSE: ML), a leading enterprise and consumer FinTech company, and Ernst & Young LLP (EY US), to help drive innovation and growth within the banking sector.

    Multiple crosswinds superseded global IPOs despite market rally in 2023

    London, 14 December 2023. The Global IPO market closed 2023 with 1,298 IPO raising US$123.2b.

    Tech industry outlook brighter than 12 months ago, with GenAI emerging as top opportunity for 2024

    LONDON, 7 DECEMBER 2023. Following a challenging start to 2023 for the technology sector, characterized by macroeconomic weaknesses and cost-savings, company strategies centered on generative artificial intelligence (GenAI) have triggered a rebound in confidence.

    EY announces alliance with Moody’s to bring together software, data and services to help improve how clients measure and manage risk

    LONDON, 07/12 2023 . The EY organization today announces an alliance between Moody’s Analytics, Inc. (Moody’s), a provider of industry-leading financial intelligence and analytical tools, and Ernst & Young LLP (EY US), to help organizations make better data-driven business decisions and manage risk.

    The emergence of GenAI is reshaping the 2024 telecoms risk radar

    LONDON, 30 NOVEMBER 2023. Changing imperatives in privacy, security and trust emerges as the top risk facing telecoms companies in 2024.

    EY announces alliance with Aspen Technology to support clients’ sustainability initiatives, improve manufacturing operations and modernize utility grids

    LONDON, 27 NOVEMBER 2023. The EY organization today announces an alliance between Aspen Technology, Inc. (NASDAQ: AZPN), a global leader in industrial software, and Ernst & Young LLP (EY US).

    EY announces strategic alliance with BlueVoyant to help enterprises deploy Microsoft 365 E5 advanced security tools

    LONDON, 20 November 2023. The EY organization today announces a strategic alliance between BlueVoyant, a leading cyber defense company, and Ernst & Young LLP (EY US) to provide proven cyber risk management design.

    Businesses revise climate targets as reality of long-term sustainability transformation hits

    LONDON, 16 November 2023 – The EY organization today announced its participation in the Microsoft Security Copilot Partner Private Preview.

    Cyber leaders’ confidence in their organization’s defenses plummets, but costs mount

    LONDON, 24 October 2023. CEOs globally recognize the potential of artificial intelligence (AI), but most are encountering significant challenges in formulating and operationalizing related strategies, according to the latest EY CEO Outlook Pulse survey.

    EY wins 2023 CrowdStrike Global System Integrator of the Year award

    London, 23 October 2023. The EY organization today announces that it has been named as the 2023 CrowdStrike Global System Integrator of the Year during the Partner Summit of Fal.Con 2023. This annual conference recognizes organizations that have consistently built successful client relationships, as well as delivered innovation and business outcomes leveraging the CrowdStrike Falcon® platform.

    EY announces first enterprise user to leverage EY Blockchain’s SaaS platform using fourth generation EY Blockchain Analyzer: Reconciler

    London, 17 October 2023. The EY organization today announced that the fourth generation of EY Blockchain Analyzer: Reconciler, which supports organizations’ needs to derive wallet addresses and query on-chain data from an independent third party to augment internal risk management.

    EY and Microsoft expand social impact collaboration and advance sustainability education worldwide with Green Skills Passport

    LONDON, October 2, 2023 – Today, the EY organization and Microsoft announce the launch of Green Skills Passport, which helps learners aged 16 and over develop skills to find green jobs and pursue opportunities in the growing green economy.

    Global IPO market: Investor appetite shifts from growth to value amid tighter liquidity

    London, 28 September 2023. Globally, the first three quarters of 2023 recorded 968 IPOs with US$101.2b capital raised, a 5% and 32% decrease year-over-year (YOY), respectively.