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How EY-Parthenon can help
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Discover how EY's analytics consulting services can help you apply analytics throughout your organization to help grow, protect and optimize your business.
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Digital-first entrants are a proof of concept for this approach. Having had the luxury of building systems from scratch, their strategic value propositions are tailored explicitly to meet today’s flexible and highly personalized customer expectations . Without having the distraction of only using technologies to cut costs and achieve process inefficiencies, their malleable digital infrastructures have enabled them to rapidly deploy and develop new offerings based on accurate, enterprise-wide flows of customer data.
And while such strategies are enabled by technologies, crucially they have people at their heart. They unite the consumer and the retailer in real time so that insights generated by the continuous flow of data can rapidly generate improvements and innovation in services, information sharing and experiences.