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As the metaverse evolves, how can we transform barriers into enablers?


In the exciting and complex metaverse environment, technology is advancing rapidly but the legal landscape may struggle to keep up.


In brief

  • The metaverse is evolving rapidly, creating a disruptive environment that presents both opportunities and risk
  • To thrive in the virtual space, stakeholders need to understand developments, enablers and barriers
  • Understanding the technological and regulatory environment is a key starting point for creating an individual metaverse strategy

Although the metaverse is still in the early phases of development, its evolution is progressing rapidly. New players and trends are entering the sphere constantly, making the metaverse a highly disruptive and innovative environment across markets and industries. To keep pace with changes, public and private-sector stakeholders alike need to understand the enablers, barriers and technology shaping the future. In this article, the latest in our metaverse series, we explore these factors and look at how stakeholders can prepare for their place in the metaverse.

The concept of a metaverse has been around for decades, but it’s only recently that scaled enterprise deployment has become a distinct reality. Technological advances have gradually made it possible to adopt the metaverse on a larger scale.

One such advance is blockchain technology, the most prominent example of distributed ledger technology. Although not necessarily a building block of the metaverse in and of itself, blockchain is an essential aspect of decentralized virtual worlds and platforms. Blockchain also enables the concept and use of so called non-fungible tokens (NFTs) and soulbound tokens (SBTs). In our next metaverse article, we take a deep dive into the role of these tokens in certifying uniqueness and ownership, transferring value and encoding social relationships of trust.

Other key enablers include:

As the metaverse becomes more complex and interconnected, so too do the interactions within it. Individuals, companies and society as a whole will have to address the associated issues and seek ways that work for all stakeholders. The areas to consider are wide-reaching and include the following five:

 

  1. Accessibility and scale
  2. Policy and regulations
  3. Antitrust
  4. Moderation and intellectual property (IP)
  5. Privacy and ethics

1. Accessibility and scale

 

The metaverse is not yet accessible or interoperable at scale, and won’t be until new standards and protocols have been established. One of the biggest blockers of the metaverse right now is mass concurrency. New, emerging platforms such as Polystream and Hadean offer promising solutions but concurrency remains a challenge globally. If the ultimate goal of the metaverse is to offer an open system that’s accessible to all, other potential barriers include interoperability, infrastructure creation and security. Related to these is also the cost question: who pays so everyone benefits?`

 

2. Policy and regulations

 

Other barriers span the breadth of the legal landscape. Lawmakers are notorious for lagging behind innovation and the metaverse is no exception. New, previously unknown challenges will arise as governments seek to regulate virtual worlds. Governments will want to protect their national interests through anti-criminal activity and data protection laws on data collection in their territories. One first step and example in this direction are the European Commission’s proposals for the first ever legal framework on AI, which addresses the risks of AI and for the amending the “e-commerce directive” into a Digital Services Act, which aims at ensuring a safe and accountable online environment. These acts shall position Europe to play a leading role globally.

More restrictive governments may also wish to limit or censor certain political content. We saw this, for example, when the P.R. China banned Nintendo’s “Animal Crossing: New Horizons” after the platform was used to stage digital protest for Hong Kong.

 

Traditional financial market regulation, such as laws related to securities, banking, financial infrastructure or money transmission may apply to especially digital assets in the metaverse. Some digital assets may be considered securities, and the application of securities laws would result in a complex set of rules governing sales, trading, and other activities. Further, inventing new digital products, creating new markets and service offerings in the metaverse may trigger licensing requirements (e.g., FinTech, banking, securities firm license).

 

At the same time, the anonymity, liquidity and borderless nature of digital assets make them very attractive for money laundering activities and illegal transactions such as blackmail, terrorist financing, tax evasion and cross-border transfer of funds. Furthermore, the unlimited nature of the internet and the world of metaverse makes it even more difficult for the authorities to trace these illegal transactions. The absence of traditional intermediaries in decentralized public blockchain transactions means users do not need to undergo Know Your Customer (KYC) or Anti-Money Laundering (AML) due diligence, nor to comply with sanctions. While this approach promotes a much more open type of financial innovation, policymakers are right to worry about the ease with which illicit transactions will be possible unless new regulation is developed and enforced.

 

Therefore, it is important to create a level playing field for all participants, no matter if they come from the existing financial markets or from the non-financial markets.

 

3. Antitrust

 

Antitrust laws in the real world protect consumers from monopolies and encourage healthy competition between businesses. The global and interoperable nature of the metaverse will inevitably encourage multiple companies to communicate and cooperate with each other to provide greater choice and a better experience for participants in the metaverse. Even though most stakeholders benefit from interoperability, companies must be careful to avoid antitrust violations when agreeing on any standards with their competitors and potentially sharing strategic information. Antitrust agencies are often suspicious of such information sharing. For example, the sharing of sensitive information such as pricing or the agreement to entrust the development of certain areas to one participant or a group of participants could imply serious competition violations.

 

4. Moderation and intellectual property (IP)

 

Another legal issue is that of moderation and IP rights. Decentralized spaces are not controlled by a regulatory authority, but still require strong safety and moderation processes. These are supported by machine learning and trust or safety agents trained to recognize unsafe user behavior and illicit activities. 

 

At first glance, selling a claim to a unique piece of content such as an NFT may appear to be the same as assigning copyright. However, the issuer of an NFT will typically retain copyright and other intellectual property rights, and the buyer will be granted the right to hold the underlying asset. Care must be taken to ensure that the issuer's brand is protected through the sale and subsequent transfer of the NFT. Just as NFTs may currently represent real-world or virtual objects or any kind of values (e.g., granting and proving ownership rights for music, art, videos, real estate, gaming), the challenge lies in the determination of the ownership and attached rights related to NFTs in the metaverse.

 

If you collaborate with others to generate intellectual property rights, who owns the created rights? The principles of co-authorship and co-ownership are complicated and will be even more so in the metaverse where a community of stakeholders may have been involved. Against this background, the European Commission is considering legal reforms to clarify the position on “co-generated” data from new technologies (as well as machine-generated data).

 

5. Privacy and ethics

 

Given the immersive nature of user activity, tracking in the metaverse has the potential to become far more powerful than simple web-tracking. The integration of technologies such as VR or haptic feedback gloves involves processing of vast amounts of biometric data. Besides enabling a more powerful experience as systems learn about users’ movements and preferences, data could also be used to target users with more precise advertising, or to create profiles including sensitive information such as health-related issues. To counter this risk of privacy overstep, organizations such as Crucible are currently working on designs of open metaverses, which include privacy options, allowing users to remain anonymous in the virtual environment. 

 



Besides the previously mentioned barriers, we as a society must find a solution to one of the most important barriers: the metaverse is not a legal vacuum. How shall policy makers address and regulate the virtual world? If solutions to these legal issues can be found, barriers can be transformed into enablers.





Summary

Long since considered a virtual world “in the future”, the metaverse is hurtling toward reality.  Even if the potential capabilities of this future interconnected world are not fully useable right now, it’s important for companies to understand the enablers, barriers and developments of this fast-developing sphere. Business leaders should start now to anticipate the challenges and opportunities of the virtual space and create their own metaverse strategy.

Acknowledgments

We thank Florian Gronde, Charbel Choufani and Iga Kantak for their valuable contributions to this article.

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