etude ia

AI-pocalypse or AI-volution? Moving towards the evolution of professions

EY Fabernovel published the new study “AI-pocalypse or AI-volution?” on artificial intelligence (AI), its impact on businesses and expected challenges.

The authors of this study are convinced that generative AI will not replace people, but it will change their tasks.

Stéphane Distinguin, founder and associate member of EY Fabernovel, says that “in 1997, when an IBM supercomputer known as Deep Blue beat then chess world champion Garry Kasparov, many were convinced that computers had exceeded human’s ability to win at chess. People believed that this event would mark the end of a game meant to challenge our intelligence. However, 25 years later, the opposite has happened: there are more chess players than ever before and thanks to the use of computers they have been able to reach new levels of skill.”

How EY can help

In the forward to the study, Cyril Vart, associate member of EY Fabernovel, reminds us that “technological progress has always caused both fear and enthusiasm. Even after forty years, people’s fear that AI will replace them is still very common. Obviously, getting help from a voice assistant, finding the fastest route to reach a destination or getting a movie recommendation when we are looking for inspiration is far from the apocalyptic world of a James Cameron movie. Similarly, generative AI will provide new tools not just to create more stunning images or use conversational searches. We can expect that generative AI will lead to changes in the tasks we perform, however, without destabilizing the working world. AI will obviously help us save a lot time, which can be used for strategic planning or to develop employees’ skills.”

AI-pocalypse or AI-volution?

Please fill in our contact form to download the EY Fabernovel study. 

Download (EN)
Download (FR)

Summary

While generative AI is changing the way people work, it will be a long-term development as costs can be high and projects complex. AI impacts a company’s strategy, its organization or its business model, and is thus more than just the deployment of a new technology. A systemic approach at management level as well as across business areas is necessary. AI will increasingly create a competitive advantage if used to develop employees’ skills, foster their commitment and provide new opportunities for companies and their employees.

About this article

Photographic portrait of Stéphane Distinguin
Stéphane Distinguin
Associé, Consulting, EY Fabernovel, France
Stéphane est un entrepreneur français dans le domaine des industries numériques, créatives et culturelles, militant de la tech européenne et fondateur de Fabernovel.
Related topics
AI
Consulting
Financial Services EMEIA
Intelligent automation in financial services
Automation

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Limited, each of which is a separate legal entity. Ernst & Young Limited is a Swiss company with registered seats in Switzerland providing services to clients in Switzerland.