Cat Haines

Partner, Financial Services Business Transformation, Ernst & Young LLP

Building high-performing teams to solve complex challenges around transforming customer experience. Helping clients navigate increasing complexity and competition. Fitness enthusiast. Keen cyclist.

Cat is a partner, Ernst & Young LLP within UK Financial Services practice leading our Customer-focused Business Design team. Before joining the UK team, Cat led the Asia-Pacific Financial Services Customer Engagement team in Australia.

Cat has over 20 years’ Global consulting and industry experience in financial services, telco, and government sectors with a focus on using customer data to generate insights.

How Cat is building a better working world

“I am building a better working world by leading diverse teams helping clients provide better products and services for all their customers. I am a passionate advocate of equality and inclusiveness, making sure that all our voices are heard as we create the best customer experiences by bringing different perspectives and innovate thinking to each challenge.”

Cat’s latest thinking

Why enhancing banks’ controls needs to be priority for the COO

Bank COOs need to optimize controls to improve customer experience, simplify end-to-end, reduce cost and accelerate transformation. Learn more.

28 Mar 2023 Andy Gillard +3

How UK banks can meet customer needs in the future

Changing customer expectations and technology enabled competition means banks will need to operate creatively to stay relevant.

14 Nov 2022 Cat Haines

How the financial services industry is preparing for Consumer Duty

After years of talking about customer centricity, firms will be required to show evidence of it in all interactions and operations.

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