For the first time, artificial intelligence is doing with words and sentences what it has always done with numbers, and the groundbreaking implications for people and business will be enormous.

Ayoub Abielmona

EY Global GenAI Supply Chain Leader

Strong focus on navigating disruption to inspire innovation and uncover new business models. Passionate about emerging technologies in AI that define a new era of intelligent automation.

Ayoub is a visionary thought leader, recognized for his influential writing about the “speed of expectation” in the digital economy, as featured in Entrepreneur Magazine.

As Global Generative AI Supply Chain Leader at Ernst & Young LLP, Ayoub exemplifies a rare blend of technical experience and strategic business acumen, building consensus and driving impactful outcomes. For more than two decades, he has been instrumental in guiding executives through the complexities of emerging technologies to uncover new revenue streams, solve intricate business challenges and activate digital innovations that drive long-term value.

Academically, Ayoub holds a BS in Computer Science and MS in the Management of IT from the University of Virginia, where he served as advisory board member at the McIntire School of Commerce. His experience is further enhanced by two MicroMaster credentials in Digital Leadership and Digital Product Management from Boston University, keeping him at the forefront of technological advancements.

How Ayoub is building a better working world

Ayoub is contributing to building a better working world by helping clients navigate emerging technology disruptions, such as generative AI (GenAI), blockchain, and extended reality to uncover novel ways of working and activate new business models that drive enduring value.

He provided the first EY metaverse engagement in life sciences and is currently leading global EY teams through the next evolution of AI, harnessing the power of advanced machine learning and large language models (LLMs) to drive incremental business value and help accelerate operational efficiency.

Ayoub's strategic leadership keeps EY teams at the forefront of AI innovation, fostering a culture of excellence where transformative client solutions are the norm.

Ayoub's latest thinking