Cecilia Robinson, Co-founder and Co-CEO of Tend; Co-founder of My Food Bag
Chair of Judges 2024
Cecilia Robinson is the Founder and Co-CEO of Tend. Cecilia founded her first business Au Pair Link, aged 21, with husband James Robinson. In 2012, Cecilia Co-founded My Food bag and in 2013, Cecilia won the EY Young Entrepreneur Of The Year Award.
Today Cecilia’s primary focus is Tend which was founded in 2019, motivated by a vision that “our children and the children of New Zealand don’t deserve to inherit our healthcare system”. The Robinsons founded Tend Health to “make kiwis the healthiest people in the world”.
Tend is a full-service primary healthcare provider, offering GP services online and in clinic. Tend is reimagining healthcare as we know it, at Tend clinicians and world class engineers work side by side driving the best healthcare experiences and outcomes.
The founding team bring together formidable New Zealand leaders, including former PushPay Chief Product Officer, Josh Robb, and Harvard educated Dr Mataroria Lyndon as Clinical Director. Today Tend has tens of thousands of patients, three clinics across Auckland and employs over 100 people.
She is also the founder and former CEO of My Food Bag. In 2016, the founding team sold 70 percent of the company to Waterman Capital. In 2018 Cecilia and James retired as CEOs. Waterman Capital subsequently listed My Food Bag in 2021. Cecilia returned as a Director in August 2022.