Jonny Hendriksen

EY Entrepreneur Of The Year 2024 New Zealand

Shuttlerock

Taking on Madison Avenue, New York from Bridge Street, Nelson; Jonny’s entrepreneurial journey as founder and CEO of Shuttlerock proves that good ideas transcend geographical location.

After founding ValueClick Japan and becoming the first foreigner to launch an IPO on the Tokyo Stock Exchange, Jonny returned to New Zealand to address the evolving media landscape. He identified that traditional advertising agencies struggled with digital demands, so he founded Shuttlerock, starting with a small team working from his kitchen table.

Jonny’s vision for Shuttlerock was to reinvent creative production by offering a superior alternative to outdated advertising models. Shuttlerock developed the world’s first Creative-as-a-Service (CaaS) solution, blending human talent with tech-driven automation. This innovative approach has established Shuttlerock as a global leader in creative solutions, empowering brands to efficiently produce high-quality content at scale.

Under Jonny’s leadership, Shuttlerock has developed into a global network of sales offices, creative studios, and proprietary technology that offers a “follow-the-sun” solution where production is taking place twenty-four hours a day. Shuttlerock’s expansive workforce spans several continents and speaks over 40+ languages combined. The head office, however, remains in little old sunny Nelson.