Graeme Clegg has been a leader in the health and BioTech industry for over four decades. Inspired by his family's health challenges, including the loss of his brother and both parents, Graeme founded New Image International – a healthcare company. He then pioneered the development of Alpha Lipid™ technology, a digestible food supplement designed to enhance the body's ability to absorb bovine colostrum and benefit from its wellness-boosting properties.
Under Graeme's leadership, New Image International has expanded into a global leader in the health and wellness sector. Renowned for its commitment to quality and innovation, the company operates a specialised research facility in Parnell. With a strong focus on research and development, New Image International continually creates commercially viable health products. Graeme's results-driven approach has led to the launch of products designed to promote stem cell development, with supporting research published in international journals.
The success of the company is rooted in the success of its independent distributors. New Image International is a global family of entrepreneurs focused on health. This network is not just a business model but a community that empowers individuals worldwide to achieve better wellness and wellbeing. In 2022 it acquired Nutrimetics, marking a significant expansion into skincare and further diversifying its portfolio. Today, New Image operates through various business units, including direct selling and high-tech manufacturing, and is a leading exporter of New Zealand-produced products.