Flip Grater

Finalist - EY Entrepreneur Of The Year 2024 New Zealand

Grater Goods

Flip Grater, once named Clare, has always been passionate about the environment and ethical cause. At just 15 she earned the nickname Flipper after organising a petition to save Hectors dolphins, a nickname she’s kept ever since. After an internationally acclaimed career as a singer-songwriter and author, Flip decided that singing sad songs wasn’t doing enough to save the planet. Her passion for sustainable living and gourmet food propelled her into the world of plant-based gastronomy. Her company, Grater Goods, specialises in crafting gourmet plant-based deli items that are both delicious and sustainable.

Beginning in a small, 15-square-meter kitchen in industrial Sydenham, her initial offerings quickly captured the heart of the community. Her ability to innovate within the food industry was driven by a commitment to Ethical Hedonism, a concept she pioneered to ensure that indulgence does not come at the expense of ethical responsibility. Today, Grater Goods operates out of a 100-square-meter factory and includes a bustling bistro and shop, offering a variety of plant-based meats, cheeses, and pâtés.

Under Flip’s leadership, Grater Goods has effectively expanded its market reach, and not just within New Zealand. It’s also in discussions with major retailers like Woolworths in Australia and is looking even further afield.

Flip actively advocates for changing land use towards sustainable agriculture and works closely with farming co-ops and policymakers. She champions a circular business model to minimise waste and emphasises ethical and sustainable sourcing in all her products.