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Tyler Spooner

U Group

National Finalist in EY Entrepreneur Of The Year 2025 Australia

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Tyler Spooner, as CEO of U Group & Co Limited, embodies the spirit of resilience and innovation in the entrepreneurial landscape. Overcoming homelessness and dyslexia, Spooner founded U Group in 2016, pioneering ethical consumer insights through cutting-edge proprietary software and AI technology. Under his visionary leadership, the company has soared to remarkable heights, becoming the leading shopping app in Australia and processing over 81 million receipts annually. Spooner’s self-taught entrepreneurial journey began at just 23, fueled by a passion for empathy and a commitment to mentoring emerging talent.

 With accolades like Business News 40under40, Spooner has positioned U Group as a trailblazer in sustainable business practices, outpacing competitors reliant on outdated methods. His nomination celebrates his ability to innovate, inspire, and create a lasting positive impact, perfectly aligning with EY's vision of building a better working world.