Global Capability Centers

How can Global Capability Centers continuously reinvent to deliver value?

As Global Capability Centers (GCCs) evolve, rethinking the strategy for performance improvement can maximize the value derived.


In brief

  • High performing GCCs go beyond cost and operational excellence; they constantly strive for performance improvement and delivering value across the entire enterprise
  • Global Capability Centers (GCCs) can achieve this by adopting a culture of continuous improvement, focusing on improvements in efficiency, effectiveness, and experience

Over the years, GCCs have emerged as organizational engines to drive cost reduction through business consolidation and operational excellence. However, with evolving competition and customer needs, GCCs need to rethink strategies to consistently deliver value across business, talent, and innovation. This requires GCCs to continually reinvent themselves through a relentless focus on performance improvement across the three Es. The first being Efficiency, where GCCs develop strategies to increase output with fewer resources and assets. Effectiveness involves consistently delivering accurate, high-quality, and streamlined business processes. And lastly, in Experience, GCCs invest in elevating the satisfaction of internal and external stakeholders. 

Exploring dimensions for GCC excellence

To achieve continuous improvement, GCC organizations should strategically concentrate on five dimensions. These are:

  • People: It is essential for GCCs to define a robust people strategy, cultivate the right competencies & skills, and adeptly manage talent costs and attrition
  • Process: It involves benchmarking operational maturity, evaluating performance against peers and industry best practices, and identifying more efficient ways of working
  • Technology: GCCs should assess the utilization of tools, drive higher technology adoption, and achieve transformative outcomes without disproportionately increasing technology costs
  • Data: Maintaining data hygiene, consolidating and analyzing enterprise data, and embedding robust data governance practices
  • Governance: Demands the identification of roles and the establishment of a disciplined cadence, contributing to overall governance effectiveness and a superior stakeholder experience

Global Capability Centers (GCCs) organizations deploy four improvement levers across the key dimensions discussed above to simplify their operations, reduce redundancy, increase quality, enhance satisfaction, and improve consistency and productivity. Firstly, through Consolidation, organizations combine and centralize roles, processes, technologies, and data for more efficient operations. Optimization, the second lever, involves process improvements and waste elimination through six sigma and lean initiatives. Standardization, as the third lever, includes establishing and streamlining common enterprise-wide policies and procedures. Lastly, Transformation, the fourth lever, focuses on driving innovation through the adoption of next-gen tools and technologies, ensuring organizations stay at the forefront of industry advancements.

Structured frameworks can help GCCs streamline value delivered from performance improvement initiatives. The approach should focus on identifying and enhancing performance across the four levers, which are deployed across the five GCC dimensions.

Measuring, reporting, and improving on the value delivered

Performance improvement is an ongoing journey which requires GCC heads to continually track and demonstrate success. Scorecards can serve as powerful tools for GCC heads to visually represent value outcomes.

An ideal scorecard enables an integrated view of value realized, across the elements of strategy, operational excellence, talent, and innovation. Unified scorecard representations will enable GCC heads to systematically analyze trends, identify improvement areas, showcase success, and set leading performance targets. Based on our experience with cross-industry GCCs, below is an illustrative scorecard for a 360° view of GCC performance:

ey-gcc-performances

Global Capability Centers

As Global Capability Centers (GCCs) are evolving from being a source of cost arbitrage to becoming Global Value Organizations, the EY GCC Advisory practice is supporting the GCC community in India to drive digital transformation and innovation.

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How organizations have improved their GCC performance

 

EY has played a pivotal role in enabling multiple organizations to adopt a structured approach to utilize innovative practices in their GCC operations. This approach includes consolidation, optimization, standardization, and transformation to deliver long-term value. Here are a few recent examples: 

 

  • A global fashion retail brand wanted to transform its GCC operations. EY helped the retail brand adopt a structured approach, leveraging deviation scores. Due to this, the brand achieved 25% FTE savings through automation, process standardization, and centralization of operations.
  • A multinational Alco-Bev major delivered GCC performance excellence, including standardization, and automation implementation for 150+ improvements across nine business towers and seven regions enabling, 100+ FTE savings over a period of one year.
  • A leading oil and gas company transformed its GCC operations through implementation of innovative practices, standardized, and automated process flow models for business services support across multiple countries and 2000+ FTEs. This resulted in the company achieving ~60% efficiency and ~85% accuracy gains.

Summary

Global Capability Centers (GCCs) have the potential to achieve incremental efficiencies and optimize the value derived from their operations by embracing a culture of continuous performance improvement. This can be achieved through the implementation of a structured approach to deliver transformations at scale.

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