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As EY Global Consumer Leader, Kristina is responsible for defining and implementing the EY strategy for consumer products companies and retailers. She ensures that EY’s global clients are well served across geographies, leading over 30,000 EY professionals worldwide. Kristina works directly with clients on the strategic issues they face as they pursue their rapid global expansion and is the Global Client Service Partner for a major consumer products company.
Prior to her current role, she served as Emerging Markets Leader for Consumer Products & Retail. Before joining EY, she was a senior partner at a global strategy consulting firm.
Kristina has lived and worked in more than 20 countries. Over the course of her career, she has built long-term client relationships with some of the world’s largest global consumer products companies, helping them solve some of their most complex strategic marketing issues across geographies.
How Kristina is building a better working world
"I am currently a member of the Financial Times’ 'Global Board-Ready' Women group and was selected as one of 40 women by Forbes to join 'More Women on Boards' in Turkey."
Kristina's latest thinking
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
Kristina Rogers
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
24 Apr 2024
Kristina Rogers
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
Kristina Rogers
What would you ask tomorrow’s consumer today?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
20 Oct 2023
Kristina Rogers
How consumers rely on technology but don’t trust it
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
16 May 2023
Kristina Rogers
Changing consumption will reshape business priorities
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
Kristina Rogers
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
Redesign consumer ecosystems to scale sustainability
Companies operate in complex networks. Integrating the needs of consumers and policymakers creates more value for a sustainable future. Learn more.
22 Nov 2022
Kristina Rogers
Five types of consumer that you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
Kristina Rogers
How consumer companies can help achieve UN SDGs
As sustainability expectations increase, the UN Sustainable Development Goals (SDGs) provide clear targets but progress is far from straightforward. Learn more.
20 Oct 2022
Kristina Rogers
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
Collaborate to drive value for you, partners and planet
Consumer companies must use their value chain and their peers to deliver positive business impact and create sustainable value. Learn more.
26 Oct 2021
Kristina Rogers
5 ways consumer products companies can let go to grow
Most consumer products companies built their operating models for efficiency. Can they grow faster by controlling less and trusting more? Learn how.
30 Jul 2021
Steve Basili
Make sustainability accessible to the consumer
The EY Future Consumer Index finds more people want to make sustainable choices, if they can. Five strategies will help CEOs meet the demand. Learn more.
24 Jun 2021
Kristina Rogers