Customer

In today’s world of empowered customers, competitive advantage comes through building trust.

Everywhere you look, technology is transforming customer experiences and expectations, and it’s happening faster all the time. In this fast-paced environment, you need to put customer trust at the center of the entire organization, enabling you to create customer relationships that lead to unwavering loyalty and sustainable profits.

EY helps companies transition to customer-centric business models and become trusted organizations to their customers. Our diverse teams of insights, experience, marketing, sales and service specialists, combined with our global connectivity and understanding of your industry issues, inspire us to ask better questions. We work with you to find innovative solutions that help create transparent and authentic customer experiences.

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Customer experience

The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.

Service Leader

Laurence Buchanan
EY Global Customer & Growth Leader; CEO, EY-Seren Limited

Direct to Consumer

EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Product and Service Innovation consulting services

EY Product and Service Innovation teams can help your business identify, define and design products and services that deliver long-term value. Discover more.
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Know Your Customer

Our KYC solutions help firms achieve automated operating efficiencies and a high quality customer experience.
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Commercial excellence services

EY Commercial excellence helps organizations unlock, create and sustain new organic value in a fast-changing world.
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Customer engagement

Discover how EY's customer engagement services can help your business improve sales & service productivity as well as maximize return on marketing spend.
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Our latest thinking

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

Kristina Rogers

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

Kristina Rogers + 1

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.

Peter Bos

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The Team

Beate van Dongen Crombags

EY Netherlands Advisor EY VODW

Beate has broad experience in the area of customer experience and customer-centric transformations. She is also the author of the international management book CEX Sells.

Patrick Ruijs

EY EMEIA Customer & Growth Leader; Netherlands Consulting Business Transformation Leader; VODW Leader

Curious. Optimistic. Goes for surprising results and believes in the resilience of organizations. Embraces change.

Amsterdam, NLD

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

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The Team

Beate van Dongen Crombags

Patrick Ruijs