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EY helps insurers adopt the right tech and retool experiences for stronger relationships with customers and distributors from crisis to recovery and growth.
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Neo-banks
The surge in digital financial services in India has attracted global neo-banking players to India. Unlike traditional banks that have physical branches, neo-banks that are completely online and operate on cloud are growing. They fill the void between the services provided by conventional banks and new-age customers of the digital era. The neo-banking industry expanded tremendously during the pandemic and is already a ~US$40 billion market, which accounts for 2.2% of the total banking market. In India, more than 10 million customers are using neo-banking services, notes an EY report.
Neo-bank’s attraction lies in customized offers built based on data analytics and AI. Some neo-banks focus on specific customer segments, such as global citizens, students, women, working professionals, couples, senior citizens, blue-collared workers, and others, to offer differentiated products and services. For instance, a neo-bank that serves students offers credit cards to those going to the US for higher studies or employment, after analyzing their current credit history and other parameters using big data and analytics.
To tap more customers and address customer-specific demand, instead of competing with traditional banks, neo-banks are partnering with them to create hyper-focused products for end consumers and embedded financial products and services like banking, payments, lending, co-branded cards, and more. Similarly, banks with a regional focus are partnering with neo-banks to create access to customers across the country without investing in an extensive branch network. For instance, a neo banking platform has partnered with a traditional bank and a global prepaid and credit card company to provide savings accounts, debit cards, pay-later services, and real-time spending insights for SMEs and millennials. This is creating additional revenue streams and improves customer service across the ecosystem. Although embedded banking is at a nascent stage in India, it offers a growing opportunity for neo-banks.
InsurTech
The pandemic has revolutionized the insurance sector with tech companies partnering with insurance companies to bring innovations in products and the way they are distributed to customers. Leveraging AI, machine learning, deep learning, artificial neural networks, blockchain and IoT, the insurance industry has shifted from detecting and repairing work to predicting and preventing mode. Using data from every source, including geo-location and activity tracker wearables, the companies are fine-tuning the premiums to make them more competitive. Embedded insurance, the digital real-time bundling, and selling of insurance during purchase and sachet covers, or bite-sized insurance that serves specific needs of customers for a shorter duration, are helping insurers reach out to a wider audience.
InsurTech startup platforms also digitize claim processes through solutions such as video and mobile options, using intelligent bots, Robot Process Automation and Natural Language Processing. For instance, a general insurance company has partnered with a technology start-up and rolled out automated car inspections and claims assessments using AI. Customers can capture photos or videos of a car for policy renewals and claim assessments, allowing insurance and automotive players to reduce more than 90% of the cost of inspection and the time required for inspections. With metaverse opportunities emerging, lnsurTech players are now enabling cyber and digital asset protection coverage. There are a few insurers that offer cyber insurance coverage that protects firms against online risks such as malware, phishing, identity theft, cyberbullying, and IT theft and the customers can customize their plans according to their needs.