Ghazal Alagh and Varun Alagh

Building a beauty brand with a purpose

When Ghazal and Varun Alagh could not find toxin-free products for their baby in India, they decided to make it themselves. Equipped with Varun’s FMCG experience and Ghazal’s entrepreneurial streak, the husband-wife duo decided to create a company that makes natural toxin-free baby care products with international standards. And thus, Honasa Consumer under the brand name Mamaearth was born in 2016. 

With a focused digital-first market strategy and customer acquisition through social media platforms, Ghazal and Varun have steered Mamaearth into becoming one of India’s fastest-growing FMCG brands. The company clocked a revenue of INR964 crore in FY22, a growth of 109% over the past year.

Varun and Ghazal are both first-generation entrepreneurs with an eye on the future. Under their leadership, Mamaearth diversified from baby care to personal care, expanding from six to 140 products. Honasa also acquired three companies and built its own brands over the last few years.

In the last two years, the company has expanded into offline distribution through multi-brand retail outlets and exclusive stores, catering to both online and offline markets. Their next step is to expand the offline business to 100,000 outlets and 100 Indian cities. 

Along with toxin-free products, Varun and Ghazal are committed to giving back to the environment. Mamaearth, through its Plant Goodness initiative, has planted over 3 million trees apart from recycling more than 1,000 metric tons of plastic in the last financial year.