Consumer Products & Retail

As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.

Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, CPG companies and retailers must expand their focus: It's no longer enough to simply protect their current market share; they've got to explore new paths and evolve to meet modern consumers.
 

These organizations must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.
 

We help them explore, identify and implement the right balance of bold strategic choices that will sustain their business today and maintain their relevance tomorrow.

Consumer Products

Explore tailored insights that can help CP companies create a new relationship with the changing consumer.

Retail

Retailers deliver customer-centric value propositions – by finding the right mix of invisibility, indispensability and intimacy.

Our latest thinking

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

20 Oct 2023

    EY Future Consumer Index

    Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will CPG and retail businesses adapt?

    Sustainability insights for CPG and retail

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?



    Our case studies

    How GenAI is empowering talent at a PE-backed consumer brand

    By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

    09 May 2024

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    13 Sep 2023 Nobuko Kobayashi + 3

    Reframing the future of an iconic skiwear brand

    EY-Parthenon helped BOGNER return to profitability in spite of the COVID-19 pandemic. Learn more.

    26 Apr 2023 Falco Weidemeyer

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

    28 Apr 2022 Mario Fäh
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