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Consumer Products & Retail
As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.
Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, CPG companies and retailers must expand their focus: It's no longer enough to simply protect their current market share; they've got to explore new paths and evolve to meet modern consumers.
These organizations must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.
We help them explore, identify and implement the right balance of bold strategic choices that will sustain their business today and maintain their relevance tomorrow.
Our latest thinking
EY Future Consumer Index: when talk turns into action, be set for change
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If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
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How EY can help
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EY Supply Chain Intelligence Platform, our cloud-based optimization platform, simplifies the complexities of supply chain management. Learn more.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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Our case studies
How GenAI is empowering talent at a PE-backed consumer brand
By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.
09 May 2024
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
13 Sep 2023
Nobuko Kobayashi
Reframing the future of an iconic skiwear brand
EY-Parthenon helped BOGNER return to profitability in spite of the COVID-19 pandemic. Learn more.
26 Apr 2023
Falco Weidemeyer
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
28 Apr 2022
Mario Fäh