EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Our latest thinking
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
Case studies
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
How EY can help
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EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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