Companies are less and less able to distinguish themselves with their product, but they can with their customer experience. Avoid becoming a gray mouse in the crowd and let your brand values be reflected in every touchpoint. To achieve this, each employee's contribution counts.

Beate van Dongen Crombags

EY Netherlands Advisor EY VODW

Beate has broad experience in the area of customer experience and customer-centric transformations. She is also the author of the international management book CEX Sells.

Areas of focus

Beate started her career at the Dutch financial newspaper, after which she joined VODW in 1998. She has worked for the company as a partner since 2008. VODW has been part of EY since July 2018. At EY VODW, she is a partner and an authority in the field of customer experience and customer-centric transformations.

Beate has broad experience making organizations customer-centric and helping them through the digital transformation process, with consideration for both the external customer and the internal employee. Beate has a great track record transforming businesses and improving and innovating customer experiences for domestic and international companies in various industries.

Beate wrote the internationally acclaimed book CEX Sells, a management book filled with inspiring customer experience best practices, in which the internal employee often plays a crucial role.

How Beate is building a better working world

“If companies ultimately want to make a difference in the market, they must first see to it that they have a well-functioning internal organization and an effective team. Working on this is very exciting. I help companies achieve this based on my conviction that a well-functioning team is an essential cornerstone for enjoying one's work and being successful in the market. This is how I contribute to building a better working world.”

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