Consumer Products

Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.


Our latest thinking

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

EY Future Consumer Index: when talk turns into action, be set for change

Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

Do you need a new digital path to reach the new digital customer?

Customers are changing faster than enterprises can track them. Organizations need to become more data-centric to catch up. Learn more.

How will the metaverse change our behavior as it reshapes experiences?

The potential impacts of the metaverse on human behavior are yet unknown, but behavioral economics can help us explore the possibilities. Find out more.


    Consumer companies’ challenges and opportunities

    Explore how consumer company leaders embrace volatility and adversity as engines for innovation, efficiency and resilience.


    EY Future Consumer Index

    COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

    Sustainability insights in Consumer industries

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?

    Case studies

    How GenAI is empowering talent at a PE-backed consumer brand

    By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    How a frozen-foods powerhouse kept their cool on the way to being #1

    A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.



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