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Techathon 4.0
Enhancing OTT Experiences with Generative AI: Curated content and monetization opportunities
Neha is the CTO of an upcoming OTT streaming start-up, catering exclusively to the northern Hindi-language speaking belt of India, for whom they create light entertainment content in Hindi, with English sub-titles where budgets permit. The segment already has many successful OTT players and competition is fierce. To create a niche for itself, the start-up wants to focus on the more evolved and relatively wealthier population of 50-year-olds and above, a significant portion of which are from the metros in the South of India. Neha is grappling with the challenge of personalizing audience experience for the 50+ age group and creating monetization opportunities via advertising.
Student’s challenge: Develop a solution(s) where Gen AI can be strategically applied to the OTT platform to reshape content creation, audience engagement or ad monetization for the company to differentiate itself from competitors.