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With over 20 years of experience, Pratik has led EY India’s Financial Services Consulting Practice for the past decade, overseeing a dynamic team of over 12,500 members and 130 partners. Pratik is widely regarded as a trusted advisor to CXOs in the financial services sector, delivering transformative impact for several companies.
As the Financial Services Market Segment Leader, Pratik combines technical proficiency with strategic vision to drive innovation and growth in financial services. He is entrusted with overseeing and enhancing the firm's footprint across companies — global and domestic, focusing on business strategy, operating model design, digital transformations, and risk and regulatory initiatives.
Pratik’s client-centric approach and deep sector expertise have been pivotal in establishing EY India's market dominance in the financial services sector.
He is a Chartered Accountant with a Certified CPA (California State) and an MBA from the Peter F. Drucker Graduate School of Business.
How Pratik is building a better working world
As we navigate through digital disruptions and regulatory reforms in the Indian financial services industry, our focus must remain unwaveringly client-centric. By understanding and anticipating the needs of our clients, we strive to proactively design and deliver solutions that create sustainable value.
Pratik’s latest thinking
How financial services can evolve to stay relevant for Gen Z
Explore Gen Z’s impact on India’s financial sector. Discover trends in trust, tech, and tactics shaping banking, payments, and investments for this key group. Learn more.
01 Apr 2025
Pratik Shah
AIdea 2025 report - Industries in transformation: Financial Services
GenAI is revolutionizing financial services in India, from customer engagement to risk assessments. Learn how Indian firms are adopting GenAI for automation & business intelligence, driving productivity gains of 34%-40% by 2030.
14 Jan 2025
Pratik Shah
How are banks pacing for the new wave in banking?
Discover how multiple changes in the banking industry performed to integrate various fintech solutions to automate, optimize, and digitize processes. Learn more about the future of banking.
15 Nov 2022
Pratik Shah