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Discover how EY's digitally integrated customer experience offering can help your business respond rapidly and consistently to deliver compelling TMT experiences.
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Key trends
- The Indian M&E sector continued its strong growth trajectory. It grew by INR348 billion (19.9%) to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic 2019 levels.
- While television remained the largest segment, digital media cemented its position as a strong number two segment, followed by a resurgent print.
- The filmed entertainment segment recovered as theatrical releases doubled and reclaimed the fourth position, overtaking online gaming.
- The share of traditional media (television, print, filmed entertainment, OOH, music, radio) stood at 58% of M&E sector revenues in 2022, down from 71% in 2019.
- We expect the M&E sector to grow 11.5% in 2023 to reach INR2.34 trillion (US$29.2 billion), then grow at a CAGR of 10% to reach INR2.83 trillion (US$35.4 billion) by 2025.