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- GenAI is transforming retail, consumer, and e-commerce through innovation in product development, sales & marketing and customer engagement
- GenAI is expected to boost productivity by 35%–37% by 2030, with significant impact on insights-driven pricing and promotions and customer experience
- Future GenAI success will depend on balancing automation with human experiences and overcoming skill gaps
GenAI has become a mainstream technology across the consumer, retail and e-commerce sectors. The EY Future Consumer Index, released in July 2024, highlighted growing acceptance of AI-driven solutions, particularly in the Asia-Pacific region. Despite initial apprehensions regarding risks such as bias and reputational damage, companies are adopting robust risk management frameworks to scale GenAI enterprise wide. Global players are leveraging GenAI to transform business processes and consumer experiences.
In India, companies are leveraging GenAI-driven solutions to address diverse consumer needs, drive efficiency and innovate, enabling growth and adaptability even with resource constraints.
GenAI impact on productivity across retail value chain
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