Odisha is home to some of India's most incredible and diverse destinations, but until 2019, it relied solely on mass tourism, particularly centered around religious and heritage sites. The tourist influx was concentrated in well-known places like Puri and Konark, sidelining the undiscovered gems within the state. Additionally, the coastal regions faced the challenge of natural calamities, limiting private sector investments.
Recognizing the need for change and with a view of unveiling the hidden treasures of Odisha to the world, the state government embarked on a transformative journey. In 2019, it introduced a unique eco-friendly tourism initiative – The Eco-Retreat — focusing on transitioning from mass tourism to sustainable green practices in Odisha. It sought to cultivate a harmonious relationship between visitors and the environment, envisioning top-notch, sustainable infrastructure for a seamless tourist experience. Advocating for sustainable tourism in India, including temporary infrastructure, seasonal operations, and community involvement, the state aimed to enhance its global tourism profile, attract private investments, and establish itself as a pioneering, sustainable tourism brand. This ambitious vision would position the region as a premier, responsible destination, fostering economic growth while preserving the state’s ecological and cultural integrity.