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Consumer Products & Retail

As consumer demands evolve, consumer packaged goods (CPG) companies and retailers must find the right balance between success today and growth tomorrow.

Disruptive technologies, new business models and agile market entrants are revolutionizing the way people shop, what they buy and how they live. In this complex environment, CPG companies and retailers must expand their focus: It's no longer enough to simply protect their current market share; they've got to explore new paths and evolve to meet modern consumers.
 

These organizations must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change. Their supply chain must evolve into a transparent demand-response network.
 

We help them explore, identify and implement the right balance of bold strategic choices that will sustain their business today and maintain their relevance tomorrow.

Consumer Products

Explore tailored insights that can help CP companies create a new relationship with the changing consumer.

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Retail

Retailers deliver customer-centric value propositions – by finding the right mix of invisibility, indispensability and intimacy.

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Our latest thinking

Why consumers are wise to holiday sales and tracking more lasting value

Learn how savvy holiday shoppers redefine value despite economic challenges, and the impact on brands and retail.

01 Nov 2024 Malin Andrée + 1

Three ways to stay connected to the increasingly independent consumer

Consumer products companies and retailers must address the consumers’ new strategic choices on how and where they spend. Learn more.

22 Jul 2024 EY Global

Rethink customer experience as human experience

Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.

01 Jul 2024 Laurence Buchanan + 1

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

30 May 2024 EY Global

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

24 Apr 2024 EY Global

How GenAI changes the way CPG and retail operate — and consumers too

As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.

18 Mar 2024 John Dubois + 1

Optimizing business costs for high CPG growth: A strategic approach

CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.

19 Jan 2024 Ritvik Bhawan + 1

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

09 Nov 2023 EY Global

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

20 Oct 2023 Jon Copestake

    EY Future Consumer Index

    Disruptive forces are transforming consumer behaviors. What do they value? What will it take to serve them? How will CPG and retail businesses adapt?

    Read more

    Sustainability insights for CPG and retail

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?

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    How EY can help

    Our case studies

    How GenAI is empowering talent at a PE-backed consumer brand

    By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

    09 May 2024

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    13 Sep 2023 Nobuko Kobayashi + 3

    Reframing the future of an iconic skiwear brand

    EY-Parthenon helped BOGNER refinance, reshape and return to profitability in spite of the COVID-19 pandemic. Learn more.

    26 Apr 2023 Falco Weidemeyer

    How Wawa is catering to customers with new convenient offerings

    Wawa implements new technologies, keeping customers at the center of its offerings. Learn more in this case study.

    30 Jan 2023 Faisal Alam + 1

    Realizing Carrier Residential’s e-commerce ambitions

    Learn how the EY teams and Shopify helped an e-commerce business redesign their distribution model.

    07 Nov 2022 Warren Tomlin + 2

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

    28 Apr 2022 Mario Fäh

    How to use real-time data to mine better insights

    Learn how a leader in the food and beverage industry is harnessing the power of information to prepare for what comes next

    21 Sep 2021 Milene Carvalho + 2

    How JUMBO Seafood is paving the way to international growth

    JUMBO Seafood applied the EY 7 Drivers of Growth framework to fulfill its ambition of bringing Singapore-style food to diners around the world.

    22 Jan 2020 Peter Bos + 1
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