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Jon is a Senior Consumer Analyst specializing in exploring trends for programs such as FutureConsumer.Now, The Future Consumer Index and The Future of Retail. He provides insights to help inform the strategies of consumer products and retail companies.
Before joining EY, Jon spent 18 years as a chief retail and consumer analyst at a leading B2B publisher.
He has been widely quoted by the media and often speaks at trade events. He also wrote about the consumer industry outlook in “The world to 2050” a book tracking long term global megatrends.
How Jon is building a better working world
“I believe in looking forward not backwards, to see how things can be changed rather than how they have changed.
In my previous role, I helped to measure and improve the “liveability” and affordability of cities. Now at EY, the work I do helps clients unlock long term value and deliver a positive impact on both people and the planet. To me these will be critical to building a better working world as we cannot improve a world that we cannot live in.”
Jon's latest thinking
Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?
Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.
05 Dec 2024
Malin Andrée
Rethink customer experience as human experience
Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.
01 Jul 2024
Laurence Buchanan
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
EY Global
How GenAI changes the way CPG and retail operate — and consumers too
As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.
18 Mar 2024
John Dubois
Optimizing business costs for high CPG growth: A strategic approach
CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.
19 Jan 2024
Ritvik Bhawan
EY Future Consumer Index: when talk turns into action, be set for change
Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.
09 Nov 2023
EY Global
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
20 Oct 2023
Jon Copestake
Highlights from World Retail Congress 2023
In this episode the panel discuss the highlights and takeaways from World Retail Congress 2023 in Barcelona. Learn more.
20 Jun 2023
15m 8s
What will the metaverse bring to the future of retail?
We discuss the potential of the metaverse for retailers and what it could mean for the shopping experience. Listen now.
24 May 2023
17m 47s
When consumers want less but demand more, how will your business grow?
What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.
13 Apr 2023
EY Global
How retailers’ value propositions need to evolve for success
As consumer expectations evolve, retailers are under pressure to deliver authentic, customer-centric value propositions. Find out more.
17 Feb 2023
Jon Copestake
Transforming retail and consumer products podcast series
Successful retailers are responding fast in a world where the shopper experience and convenience define retail. Listen now.
16 Jan 2023
What experiences do london retailers have in store for shoppers
In this episode of the Transforming retail podcast, panelists share their experiences from store tours around different locations in London. Listen now.
17 Dec 2022
19m 25s
Innovate in a recession to emerge stronger
A recession is coming, and consumer and retail companies that can take it as an opportunity to innovate are likely to emerge stronger. Learn how.
07 Dec 2022
Jim Doucette
Redesign consumer company ecosystems to scale sustainability
Companies operate in complex networks. Integrating the needs of consumers and policymakers creates more value for a sustainable future. Learn more.
22 Nov 2022
Jim Doucette
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
09 Nov 2022
EY Global
How consumer companies can help deliver a sustainable future
As sustainability expectations increase, the UN Sustainable Development Goals (SDGs) provide clear targets but progress is far from straightforward. Learn more.
20 Oct 2022
Jim Doucette
Future Consumer Index: In crisis, but in control
Many consumers are responding to a world in crisis by using the values and behaviors they learned during the pandemic. Learn more.
29 Jun 2022
Kristina Rogers
When experience defines how consumers buy, what will retailers sell?
Instead of the “store” of the future, retailers should be thinking about the “space” of the future. Find out more.
01 Apr 2022
Michael Renz
The CEO Imperative: How can one operating model delight many consumers?
Rapid transformation needs bold leadership, but consumer companies risk falling behind. Five design principles will keep change on track. Learn more.
24 Mar 2022
EY Global