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24 Pesula is a Finnish self-service laundry chain offering customers a fast and convenient way to wash clothes, home textiles, and carpets without a reservation. The laundries feature a variety of washing machines and drying solutions, enabling laundry to be done in as little as 30 minutes.
Over 25 years, 24 Pesula has established a strong market position in the self-service laundry market with over 50 locations in Finland. In addition, the company has already expanded into the UK, where it operates four locations.
Juuri Partners’ investment supports 24 Pesula’s strategy of strengthening its domestic market leadership, developing digital services, and expanding internationally. The Nevala family will remain as majority owners and continue in key roles within the company.
EY is proud of its involvement in this exciting retail sector deal. Our team supported Juuri Partners in the due diligence phase by providing financial, tax and commercial due diligence services. In addition, the commercial and financial teams partnered up and leveraged the experience and competence of our Nordics Data Hub in delivering in-depth metrics and insights on the business to support the Juuri team decision making. EY congratulates the parties of the transaction and wishes Juuri Partners and 24 Pesula success on their future journey together!
More informaton can be found on Juuri Partners' press release.
Below you can find a selection of EY's recent deal alerts and you can also find a more extensive list on our Strategy and Transactions page.